To put it mildly, Samsung is not doing very well in India. According to a new report by IDC talking about the third quarter (July to September) of this year, the company which was number 1 in the smartphone market there, has now come down to third place.
Vivo rules the Indian market with 15.8% market share and 20% growth compared to Q3 2023, followed by Oppo with 13.9% market share and a massive 47.6% growth compared to the year-ago quarter. But it is.
Samsung only managed 12.3% of the pie, going down 19.7% – and that’s the second-biggest decline in the top ten, only overtaken by OnePlus which is in tenth place and saw its shipments fall by 39.3%.
Realme ranked fourth with 11.5%, which is almost equal to Samsung’s 19.4%, Xiaomi’s share is almost the same as last year’s 11.4%, shipments increased by only 2.7%, while Apple increased its market share to 58.5%. I have succeeded. Up 8.6%, highest ever quarterly shipments in India, at 4 million units.
Like Xiaomi, Poco grew, but only slightly (6.5% for a 5.8% market share), while Motorola had the most impressive growth of the group: 149.5%, now reaching eighth place with 5.7% of the market. . Similarly, the performance of iQOO is also commendable, which has increased by 101.4% compared to the third quarter of 2023 to now 4.2%.
Why iQOO is not counted with Vivo, Realme and OnePlus with Oppo, and Poco with Xiaomi (especially Redmi certainly seems to be) we will never know. Let’s assume it has to do with sub-brands’ fake independence claims.
But the point here is that if they were counted with the ‘mothership’, Vivo and Oppo would have an even bigger lead over Samsung – in fact Oppo is in first place with 29% of the market, and Vivo is in second place with 20%. But it is. At the same time, Xiaomi will be in third place with 17.2%.
The overall Indian smartphone market grew for the fifth consecutive quarter in the third quarter to reach 46 million units, marking a growth of 5.6% year-on-year. Of those, 38 million were 5G enabled devices. The average selling price was $258, up 0.9% year over year and 3.8% compared to the second quarter. Oppo gained the most in the $200-$400 segment while Samsung and Vivo lost share, with the three together accounting for 53% of this slice of the pie.
The $600 to $800 segment grew the most at 86%, reaching 4% of the total market compared to 2% a year ago. Apple dominates this slice of the pie with a 71% share, while Samsung currently stands at 19%, down from 30% a year ago.
