Google is ready to partner with Taiwan’s MediaTek to develop its AI chips, Tensor Processing Units (TPU), according to a report by information on Monday. This step will mark a change in Google’s chip strategy, although it will not serious the relationship with Broadcom, the company has specially worked for AI chip development in recent years.

Google can switch to MediaTek as the company provides low per-tip cost compared to broadcom and according to information is a strong partnership with TSMC (Taiwan Semiconductor Manufacturing Company).

In addition to working with MediaTek, Google also designs its own AI server chips, used for its internal research and development and provided to cloud customers. This strategy helps Google to be competitive in the AI ​​market by reducing its dependence on Nvidia, which remains a major player in the chip industry. This is particularly important because contestants like Openai and Meta have seen high demand for NVidia chips.

Google launched its sixth generation TPU at the end of last year, with an option for NVDia chips itself and an option for its cloud client. As stated, the reason for choosing MediaTek is the TSMC, its strong partnership with a major chip manufacturer, and its ability to provide chips at a lower cost than broadcom.

According to research firm Omdia, Google spent between $ 6 billion and $ 9 billion on TPUS last year, based on Broadcom’s revenue goals for AI semiconductors.

Google and Apple Team Up

In the respective relationship, Google is also considering joining hands with Apple to introduce the rich communication services (RCS) message for Indian mobile phone users this year. Partnership can expand the exclusive blue bubble messaging of Apple which is currently available only to iPhone users for Android devices. The move is expected to disrupt India’s commercial communication scenario, which has dominated by traditional SMS, WhatsApp is gaining land quickly.

In India, Apple is likely to follow the suit by partnering with Google, already aligned according to the report with telecom operators Vodafone Idea and Reliance Jio.

Backnd integration between telecom companies, Apple and Google is not expected to affect the user experience. The RCS message will still work on mobile data or Wi-Fi like traditional SMS. However, this cooperation can significantly affect A2P (Application-to-Persen) messaging, a major channel used by businesses such as banks and e-commerce companies for official communication.