Drishyam 3 row explained: Prime Video claims rights, what does it mean for producers?
Amazon Prime Video released a public notice on April 2 claiming exclusive digital rights on Drishyam 3. But, what about the manufacturers?

Amazon Prime Video on Thursday announced that it has the exclusive digital rights of the upcoming Malayalam film scene 3Which stars Mohanlal and is directed by Jeetu Joseph. The streaming platform has warned the public and industry stakeholders against entering into any digital distribution deal related to the film without its permission.
As per the official notice, the platform has acquired these rights through a valid agreement with Ashirwad Cinemas, and with this, the production house loses the right to sell or license the film.
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Prime Video – Digital Rights Row of Drishyam 3
In an official notice, Amazon Seller Services Pvt Ltd claimed that it is the sole and exclusive holder of all digital rights scene 3Which includes SVOD, TVOD, AVOD, FVOD and EST rights. The statement clarified that no other party, including Ashirwad Cinemas – the film’s production house – is authorized to deal commercially with the digital rights of the film.
Amazon cautioned that Ashirwad Cinemas and any of its assignees or licensees have no authority to sell, license, or assign the digital rights to any third party. scene 3. The platform warned that any transaction carried out contrary to this specification would be at the risk and cost of the parties involved.
The notice also emphasizes that Amazon has the right to initiate legal proceedings against those who infringe its exclusive rights or interfere with its contractual relations with respect to the film, including seeking injunctive relief and damages.
What is SVOD, TVOD, AVOD, FVOD and EST?
If you’re wondering about the terms outlined in the Prime Video notice, here’s an explanation:
SVOD – Subscription Video on Demand
The user pays a monthly or annual fee on the platform and can watch any movie or show available for the subscription plan.
TVOD – Transactional Video on Demand
The user is requested to pay per movie. Regardless of whether you have a monthly or annual subscription plan, some titles are produced under TVOD. To watch that one movie the user has to pay an amount. It’s like renting or buying a movie to watch it for a certain period of time.
AVOD – Ad Supported Video on Demand
OTT platforms may or may not charge you for certain movies or implement a subscription plan. But, the user will have to face commercials/ads the entire time during the movie/show.
FVOD – Free Video on Demand
This essentially means that the user can watch it without any subscription. The platform will decide on including or excluding advertisements.
EST – Electronic Sell-Through
The user has the option to purchase the movie by paying an amount on the platform. Although it may seem like renting a movie, EST does not come with any expiration date. In other words, it is digital ownership, like ownership of a DVD in physical format.
For scene 3Prime Video has become the sole owner of all these rights.
all about drishyam 3
scene 3 It is scheduled to release worldwide on 21 May, coinciding with Mohanlal’s birthday, after being postponed from its original date of 2 April. Directed by Jeethu Joseph and produced by Antony Perumbavoor under Ashirwad Cinemas, the film is the third and final installment. Drishyam The franchise continues the story of Georgekutty with a returning cast.
Given the popularity of the franchise and the legal caution issued by the digital rights holder, the release and distribution of the film is closely monitored by audiences and industry observers alike.


