According to a new report by Counterpoint Research (CR), the Indian smartphone market has declined by 10% in the second quarter (April-June) of this year compared to the same period last year. This was the biggest decline in shipments in the country in the last six years. Chinese brands had their lowest overall market share in the second quarter since 2020.
Vivo remained the market leader, but only because CR does not combine the market share of all sub-brands with that of the main brand. Vivo’s share individually is 17.8%, but when you also count iQOO it rises to 19.5%. However, while Oppo ranks third in this chart, if you take into account its sub-brands OnePlus and Realme, it actually has a 26.1% share and comfortably leads the market.
Samsung managed to capture 17.6% of the pie and its shipments grew by 2%, while Xiaomi’s market share increased from 8% to 9.4%. However, Poco’s share fell from 5.4% to 4%. However their combined market share remains at only 13.4% as of Q2 2025. As you can see, both Realme and OnePlus have increased their market share compared to the year-ago quarter.
Interestingly, Nothing is now India’s fastest growing smartphone brand with shipments increasing by 105% compared to Q2 2025. This growth was driven by demand for the Phone (4A) and Phone (4A) Pro as well as “increased visibility provided by the title sponsorship of the RCB cricket team”. On the other hand, if we focus only on the highest price segment (above INR 45,000 i.e. around $467), it was Google that grew the most (68% vs Q2 2025), apparently due to not increasing prices. Apple’s shipments declined 3% year-on-year, taking its market share to 7%.
The average price increase by the end of the second quarter was about 15%, according to CR’s analysis, and of course all of this was driven by rapidly rising memory and storage costs. Obviously, the sub-INR 15,000 ($155) segment was hit the most, with shipments in this price category declining by 45% year-on-year.
The above Rs 45,000 segment, on the other hand, remained relatively stable but was supported by “increasing acceptance of financing options”. CR expects the Indian smartphone market to decline by 13% for the full year, noting that memory prices are clearly going to rise even further.