Chrome for sale? Yahoo is ready to buy, Google says top execution in monopoly test
After Openai and Perplexity, Yahoo has now shown interest in buying Chrome if Google has to sell it.
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This is a tug of war. As Google faces a discovery monopoly test against the US Department of Justice (Doj) that may potentially force the company to sell Chrome, other companies are now showing interest in being a potential buyer. The latest is to join Yahoo. A senior Yahoo Ink executive said the company would bid for a Chrome browser if Google is forced to sell it. And according to a report by Bloomberg, if Google sells browser, the General Manager of Yahoo Search, Brian Provost believes that its value can be tens of billions of dollars.
Yahoo is not the only company that has shown interest in buying a chrome browser. Executives of both Openai and Perplexity, who had to make an appearance during the ongoing test, expressed a desire to buy chrome. DuckDuckgo was also submitted, but the company said it did not have the money to buy a chrome browser.
Yahoo’s general manager said during the test that about 60 percent of the search questions come through web browsers – often directly from the address bar. Recognizing this, Provost says that Yahoo is developing a prototype browser from the previous summer to detect a commercial launch requirements. He said, he says that the company is also in talks to acquire an existing browser. He did not say which browser this is. But he said that it would be a sharp passage to score Chrome browser, it is called “the most important strategic player on the web”.
Provost says that if Yahoo is capable of acquiring Chrome, the company’s discovery market share will move from the current 3 percent to double digits. He said that while Chrome would cost tens of billions, Yahoo’s original company Apollo Global Management will help secure the fund.
If Google needs to divide Chrome, it will also need to participate with the open-source chromium platform, which not only reduces chrome, but also other browsers such as ARC, Microsoft Edge, Mozilla Firefox and Opera. Google strongly opposes the move, stating that a new owner can start charging for chromium or fail to maintain it properly. Such an innings, the company argues, can cause widespread disintegration in the web browser ecosystem. However, the US DOJ argues that Google’s dominance in discovery and control over major web infrastructure may affect the competitive landscape in generative AI.
Currently, Chrome is not officially on the market, but Google’s rivals are closely looking – as the auction, like bidder, is waiting for the hammer to fall.