The way people use the Internet are changing, and according to Matthew Prince, CEO of Cloudflare, material can face trouble for the creators. Talking to CNBC, Prince warned that as more users turn to AI for quick answer, fewer people are going to the original websites from which this information comes from. This change can be serious financial results for creators who rely on advertising and membership.

“I think the economy is definitely to change,” Prince said. “What is changing is not that fewer people are looking for internet. It is that more and more answers of Google are being given correct answers on Google’s page.”

AI tools and search engines are rapidly responding without connecting the source. This means that readers are less likely to click through articles, videos, or posts, which makes creators away from revenue. “If you are earning money through membership through advertising, then anything that material manufacturers are doing today, visitors are not going to see the advertisements,” Prince said. “This means that it is very difficult for you to be a material manufacturer.”

To protect his work, Prince suggested that the creators took steps to prevent AI Bots from accessing their content for free. They believe that technical platforms and material producers need to work together to create fair systems.

He said, “Fuel running these AI engines is the original material. So that these AI engines can be made materials to work.” “What to do the content creators, to restrict access to the material, increase that deficiency, and say,” You are not going to get my content until you are actually paying me to make that material. “

Despite the warning, Prince also looks at opportunities, especially for creators producing basic, original work. “The original material that is really highly valuable, I think, is going to be more valuable in this future,” he said.

Their comments come amid the debate on how the AI ​​system is trained and how they use material from the web. Many publishers have already blocked AI Craler from reaching their sites, while other AI are interacting with companies on licensing deals.

Prince also said that if used correctly, AI workplaces may have an accessories. In a separate interview with Business Insider, he stated that Cloudflair is using AI to support employees – not to replace them.

“AI has not helped us change people, but helped to improve people,” he said, to do our work more effectively, describing AI as “superpower” to workers.

As AI becomes more underlying how people find and consume information, Prince’s message is clear: the creators must quickly adapt. If they do not take steps to protect and mudge their work, they lag behind in rapidly changing digital economy.