Canalis posted her latest research on global smartphone shipment. The report said that 296.9 million units were shifted to Q1 2025, which was only 0.2% from the same period last year. Markets such as the mainland China and the United States saw a healthy growth, which was offered by India, Europe and the Middle East, where consumers carefully approached the market.
The decline in India, Latin America and Middle East indicated a saturation in replacement demand. Although these areas saw an increase during the previous quarter, users are now more reluctant to buy smartphones.
On the other hand, Europe is facing a high list after a lot of shipments in 2024, beyond the upcoming eco-design instructions. The European Union demands that all phone manufacturers easily offer repairable equipment and many years of software support, but it will apply to later imported equipment in 2025.
Africa saw “lively retail activities” and “active market expansion efforts” from all manufacturers. Companies like Vivo and Honor saw an increase of double digits in their foreign markets, in which the honor reached a historic high.
The situation is also curious with the United States. The manufacturer, especially Apple, sent several phones from “Mukti Divas” tariffs to try to avoid financial costs. However, the issue will affect the low -cost model, the ASP will driving higher, but both consumers and manufacturers will have to struggle.
Given companies, Samsung maintained its lead with 20% market share, followed by Apple 19%, mostly due to stockpiling in March. Xiaomi finished third with 14%, in which Vivo and Oppo were circling up to the top 5.
| Q1 2025 (Shipment in lakhs) |
Q1 2025 market share |
Q1 2024 (Shipment in lakhs) |
Q1 2024 market share |
Annual change | |
| Samsung | 60.5 | 20% | 60.0 | 20% | 1% |
| Apple | 55.0 | 19% | 48.7 | 16% | 13% |
| Xiaomi | 41.8 | 14% | 40.7 | 14% | 3% |
| Vivo | 22.9 | 8% | 21.4 | 7% | 7% |
| Opposition | 22.7 | 8% | 25.0 | 8% | -9% |
| Other | 94.0 | 32% | 100.5 | 34% | -6% |
| Total | 296.9 | 100% | 296.2 | 100% | 0% |
Canalis reported that the major brands remain “optimistic” about the rebound of a market in Q2. Reducing inventory levels and new product launch should promote market performance, but the competition in the mid-range segment ($ 200- $ 400) is getting tired of competition.
Increasing global trade tension can also be driven by countries to carry out localized smartphone construction, requiring additional investment and cost pressure.
