Assi, directed by Anubhav Sinha and starring Taapsee Pannu in the lead role, recorded another decline on its first Wednesday. Although the decline is not huge but it is coming from an already low figure, so there will be no reduction in it. Estimates suggest that the film made Rs. 45 lakhs on the sixth day, making the total income Rs. Earned Rs 5.60 crore at the Indian box office.
Co-starring Kani Kusruti, Revathi, Manoj Pahwa, Kumud Mishra and Mohammed Zeeshan Ayyub, the courtroom drama will face The Kerala Story 2 in the coming weekend. Since the film has received favorable response, the second weekend should see a rise.
One of the major reasons why Taapsee Pannu’s film did not achieve the expected popularity is the lack of interest among the audience. The film’s promotion was slow, which also affected its box office potential.
Moreover, the audience has now come to consider such films as OTT films as they have now gained enough patience to wait for the digital release of the films. Stakeholders need to break this patience and extend the OTT window by about 6 months, otherwise the business of such small/medium sized films is already on the wane.
The previous collaboration between Anubhav Sinha and Taapsee Pannu was Thappad, which debuted with Rs. Collected Rs 2.75 crore and Rs. Earned Rs 13.50 crore in its opening weekend. Thappad eventually recovered its production costs and grossed approximately Rs. Finished his dramatic performance in. Earning of Rs. 30 crores, which would be considered a good result for such a film in today’s scenario.
The daily box office collection of Assi is as follows:
| Day | net |
| Friday | Rupee. 1 crore |
| Saturday | Rupee. 1.60 crore |
| sunday | Rupee. 1.50 crores |
| monday | Rupee. 0.55 crore |
| Tuesday | Rupee. 0.50 crore |
| Wednesday | Rupee. 0.45 crore (estimated) |
| Total | Rupee. 5.60 crores |
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Disclaimer: Box office figures are compiled from various sources and our research. Figures may be approximate, and Pinkvilla makes no claims about the authenticity of the data. However, they are adequate indicators of the box-office performance of the respective films.
Also read: Pinkvilla Prediction: First Day Box Office Forecast for Dhurandhar The Revenge, Final Update for The Kerala Story 2
