Amul celebrates Farhan’s Ravi Shankar performance in The Beatles with a unique theme
Amul India celebrates Farhan Akhtar’s Hollywood debut as Ravi Shankar with a witty theme. This is why the casting is making waves.
Actor-filmmaker Farhan Akhtar’s first Hollywood film as Pandit Ravi Shankar has found an unexpected cheerleader – Amul India. The dairy giant marked the moment with a bizarrely timely headline Sitar turn for FarhanCelebrating the actor’s casting in Sam Mendes’ ambitious Beatles biopic.
The pictorial creative shared by Amul shows Farhan sitting with a sitar next to a photograph of Ravi Shankar, blending humor with homage in the brand’s signature style. As news of her casting spread across industries, Amul’s tribute has added a uniquely Indian stamp of approval to the global milestone.
Farhan has been cast to play Bharat Ratna recipient and sitar maestro Ravi Shankar in The Beatles – A Four-Film Cinematic Event directed by Sam Mendes. The project traces the journey of The Beatles, including the band’s cultural and musical interactions with India – particularly through George Harrison’s association with Shankar.
What did Amul’s topic say?
Amul captioned its creative: “Actor-director Ravi Shankar is all set to make his Hollywood debut with a Beatles biopic!” The wordplay – “Sitar turn for Farhan” – plays on both the instrument and the change in his career path. Farhan re-shared the tribute and thanked the brand for the nod.
Why is this casting important?
This role is a big international leap for Farhan. Playing the character of Ravi Shankar – a musician who introduced Indian classical music to Western audiences – holds global significance. Shankar’s collaboration with Harrison helped shape a cross-cultural musical dialogue in the 1960s, and the film aims to revisit that legacy.
What can the audience expect from the film?
With Mendes at the helm, expectations are naturally high. Known for large-scale cinematic storytelling, the director is set to present the Beatles’ journey across four interconnected films. The inclusion of Shankar’s influence indicates a deeper exploration of the band’s spiritual and musical evolution.
This is not just another role for Farhan. It is a string of sitars spanning continents – resonant, ambitious and perfectly suited for the global stage.