Handle yourself It is going to be a blessing. you have been warned. Because whatever you are going to read comes from personal experience, I will try and keep it small. I am hoping that you will understand some of you. Even if you don’t, I request you to be here and share some reactions. The conversation is good. We can all learn a lot from each other. here goes nothing.

What are online sales? We all know his intended purpose. This is to help you find – and buy, if stars align – the best deals and discounts on things you need, but cannot bear on any other day. This can be anything, but to keep things simple, let’s say, it is a new phone. You think who would not want to save some money, but – and I say it with full punishment – no one wants it more than the middle class.

Once, online sales were pranlar. It is difficult to describe in words how you have snatched the latest phone at half the price, how to grab a stolen deal and then to sore your friends. It is a feeling that you have now. Even infamous flash sales that brought sugar – and eventually phased – gave you a healthy crowd of adrenaline, each time at once. But all this is in the past. Most of this is a part of it anyway.

Cut in 2025, online sales has become a Netflix show with too much spin-offs. And not good. (Okay, perhaps something, but it’s not the same as before.) Some of them should not be called sales. They are mostly wrapped in the vomiting timer, fake MRP (small for maximum retail price), and FOMO (fear of disappearance) strategies in marketing theatrics. The novelty has gone.

Once, these sales were seasonal. Diwali, Black Friday, similarly and further, which means that you will save (sometimes the exact amount) and then when you get the product that you kept watching for less money, this feeling was precious. Now, there is a subject every week.

Amazon is currently running its great summer sale. Flipkart is going to the neck and neck with mother -in -law Lele, a name that is going to confuse as the time of the event. Each sales have their own jingle, sometimes it has its own celebrity brand ambassador. But when you scroll through the deals, you quickly feel that most – if not all – the prices are not different from what they were, say last week. Social media is filled with complaints where users were found-or the romantic e-commerce websites are competing with prices a few days before the sale and then slipping them in time to look like a killer deal.

The same technology-love customers who are being lured to come online to buy some of these sales are also smart to use price tracking tools or browser extensions when they are being cheated when they are being cheated. Still – and I am not sure why the matter is still – the brands like to play the same trick, hopefully we will be very busy to notice.

The scatter marketing occurs when someone pushes you – not physically but emotionally – to buy something before a product or exemption. Banner says, “only 2 left” or “rapid selling” is often put against devices, which creates a feeling of false urgency. This is a game of mind. That is okay. What feels like a betrayal when you refresh the page and the same product is found again and still two units are left, you have bought it impulsively. When you wait a week to distribute the item, it also looks like a betrayal, and then receiving an email, said, “Sorry, this item is out of stock.” It may be a technical mess that is common during sale because websites are getting a large amount of traffic – and it makes sense. But to be available to see the same product to see the same product – or perhaps even more – next time you travel, plain cheating.

See how these sales are designed, there are no two ways. You may think that you will save more, but in reality you are based on a case-to-case-spending more. This may be under the guise of unlocked more discounts or free shipping. If you are careful and plan well, then know one or two things about self-control, or you have a very tight budget, you will recover. And, you are on your own.

It is not just about money. It sounds like a task. And it is causing fatigue. When this sale takes place every week, it does not look special, sale day, nothing special. I am for all sales and discounts, but perhaps it is a high time for honesty. Allow customers to breathe and increase the actual deals.