An India-based medical student reportedly created and operates a popular AI-generated Instagram influencer that garnered millions of followers by posting patriotic, political and lifestyle content aimed at a conservative audience in the United States, according to a WIRED report cited by the New York Post. The account featured a blonde virtual influencer named “Emily Hart”, who was shown in photos wearing a bikini, a MAGA hat, posing with firearms, ice fishing, drinking beer, and sharing strongly worded political statements. According to her profile, she was a registered nurse who resembled Hollywood actor Jennifer Lawrence, an AI-generated personality presented as part of a MAGA-themed content stream.The profile quickly gained popularity, reportedly reaching 10,000 followers within a month, with several reels receiving millions of views.The creator, identified only as “Sam,” a 22-year-old orthopedic surgeon training in India, told WIRED that he developed the AI personality while studying medicine and tried to monetize it amid financial pressures and plans to move to the United States after graduation.They reportedly used Google’s Gemini AI for guidance and decided to create a virtual influencer targeting a conservative American audience. According to him, the tool suggested that “Conservative audiences (particularly older men in the US) often have more disposable income and are more loyal,” as cited by WIRED.The account posted politically charged content, including statements such as: “Christ is king, abortion is murder, and all illegals should be deported”, along with other provocative captions. Sam also experimented with creating a liberal counterpart but said it did not get the same traction.They monetized the account through merchandise sales and subscription-based platforms like Fanview, which allows AI-generated content. Paid subscribers were reportedly given access to exclusive content, including AI-generated images and adult-themed content.“I was spending maybe 30 to 50 minutes of my day there, and I was making good money for a medical student,” he said, adding that the operation brought in thousands of dollars monthly.“I don’t feel like I’m cheating people,” he further told WIRED.According to reports, the Instagram account was removed in February for “fraudulent” activity. A related Facebook account was also removed following publication of the investigation.Experts cited in the report said AI-generated personalities on social media are becoming increasingly realistic, raising concerns about misinformation, authenticity and their impact on the social media ecosystem and political engagement.