Ahead of AI Impact Summit, Made in India Sarvam AI gets a facelift, LLM coming soon
Sarvam AI has introduced a new brand identity as it shifts its focus to building India’s first AI tools from multilingual OCR to voice models and a sovereign LLM.
Just days ahead of the India AI Summit, Sarvam AI has unveiled a new brand identity, which it calls the “All New Sarvam” and puts India at the center of its artificial intelligence ambitions. With a clear visual language and a clear message, the Bengaluru-based startup is suggesting that it wants to build technology that speaks to the many languages of the country literally and culturally.
In a note shared with the announcement, the company said the rebrand reflects its belief in “AI for all from India”. The name Sarvam, which is derived from Sanskrit and means “all”, has a larger goal. The company wants to create AI systems that can understand how Indians think, speak, reason and solve problems, as well as meet global standards in engineering and performance.
At the heart of the new design is the idea of a gateway, a symbolic space where “human and machine” and “culture and computation” come together. The monogram is composed of mandala-style geometry, creating a layered shape that resembles a lotus. The change in color from blue to orange is used to suggest movement and progress. According to the company, the overall look is meant to feel “grounded, familiar and modern at the same time.”
The visual refresh started the conversation immediately on X. Many users described the new identity as clean and rooted in Indian design traditions. Some noted similarities to the mandalas and even arched windows seen in the historic forts of Rajasthan and called it “Indic design done right”. The positive responses suggest that the branding exercise has made an impact, at least visually.
But the discussion did not stop here. Many users also asked the practical question that when will Sarvam launch the consumer app? Currently, the company’s products are built largely as APIs and platforms for developers, enterprises, and institutions. This situation may explain why there is no public-facing app yet, even though interest is growing among everyday users.
The brand update comes on the heels of two high-profile product launches – Sarvam Vision and Bulbul V3 – that have already garnered attention in India’s fast-growing AI sector.
Sarvam Vision is the company’s document-reading and OCR model. It is designed to extract text not only from printed pages but also from images, scanned documents and handwritten notes. Beyond simple text recognition, the model can pull information from graphs, read trends in charts and preserve complex table layouts, even when tables are nested or visually complex. It supports 22 languages including Hindi, Bengali, Tamil, Telugu and Marathi.
The second launch, Bulbul V3, focuses on voice. It is a text-to-speech system specifically developed for Indian languages and real-world speech patterns. This model offers more than 35 voices in 11 Indian languages. It is designed to handle code-mixing, regional accents, abbreviations and diverse emotional tones, common elements in everyday Indian conversations.
Looking ahead, Sarvam AI is also preparing for a major milestone. The startup was selected under the India AI Mission to build the country’s first sovereign large language model ecosystem. In November 2025, co-founder Vivek Raghavan told Business Standard that the company is working to release its foundational model before or during the India AI Impact Summit on February 16. “We are trying to bring out the model by February,” he said on the sidelines of the Bengaluru Tech Summit.
Raghavan also highlighted a key gap in the current global AI systems. “The current model has less than 1 percent Indian data.” In contrast, Sarvam’s planned model is expected to be trained on more than 17 trillion tokens, of which 17-20 percent will come from Indian data.
