Even everything that is able to do AI, is one thing that still cannot do properly, ie, think and feel like a human being. Former VP Critica Shankaraman of marketing in Openai is a matter of. She believes that in the world filled with AI-made materials, this is human touch-our ideas, our choice and our care-will be the difference. In a recent episode of Lenny’s podcast (through a business insider’s report),, He said, “At the age of AI, the taste is going to be a specific factor because there is going to be a lot of drivers that are generated by AI. This power is on someone’s fingers.”

Shankaraman has warned that while AI can speed up work, it is not to change people. She believes that AI should support us with our work, not to handle. If businesses depend a lot on AI and make humans out of the process, then their work will start to look the same. “Companies that are going to separate themselves are those who show their crafts,” she said. “That they show their true understanding of the product, the true understanding of their customer, and connect both in a meaningful way.”

In short, the best companies will be what their products and their customers care. And only real people can only create those connections. No matter how advanced AI AI becomes, it cannot still replace human care and creativity. He said, “What does a product mean to marketing, what it means to show as a magnificent operator, is changing itself.”

To keep up, Shankaraman believes that it is important to understand the basics. This is why she supports learning Stem (Science, Technology, Engineering and Mathematics). According to him, “That’s why I will still have a very strong belief in STEM education,” he said. “You understand the fundamental concepts. And then you may have an option and optionalism on how you decide to apply those concepts, but the concepts should be in the foundation itself.”

Shankaraman also told that learning to pass the exam is no longer helpful. We should understand how things work, so we are favorable and better to grow. “Because of the mentality of that development, if you go to school, to earn grade or to finish the coursework, this is a very different mindset if you go to school to learn those concepts and understand how to apply them,” he said.

Shankaraman said that individuals should take responsibility of how they use AI. But she also hopes that companies do not get caught in the race to show who has the best chatbot. Instead, she wants them to think for a long time and use AI to create a real difference. “Long story short, what I want to say is that all these companies will have to think in very long -term oriented fashion. Because it is not about the best chatbot and the best output race. It’s about how AI becomes a positive power for humanity?”, He said.