Meta Zuckerberg, CEO of Meta has been struggling with Facebook’s fading cultural effect for some time. Since April 2022, internal emails between him and Facebook head Tom Alison, which came out during the ongoing antitrust case, reflect the company’s growing concern over the relevance of the stage in a developed digital world.

These communications were presented in an American court this week as part of the antitrust proceedings against the Meta of the Federal Trade Commission. According to a report by Business Insider, Email was focused around Zuckerberg’s concern that Facebook, while still consistently consistently given the same cultural weight, no longer holds the same cultural weight that was once done.

In one of the emails, Zuckerberg expressed that despite stable use in many areas, he feared that the declining cultural appearance of Facebook could eventually affect the overall health of the stage. He suggested that the model of connecting people through Facebook’s “friending” became old, given that friends of many users now feel stale and are separated from their real interests.

“First, friends of many people are drawn and are not filled with people they want to hear or join,” Zuckerberg wrote.

Interestingly, Zuckerberg also shared that her personal habits had shifted – saying that he was more likely to follow the creators and affected on platforms such as Instagram or Twitter rather than joining people on Facebook. He indicated that the main experience of Facebook may lose the ground due to dependence on “friending” instead of adopting a more modern “following” model.

To deal with the issue, Zuckerberg outlined Elison three potential strategies. One of them said “crazy idea” – resetting users’ friends fully lishes and encourages them to rebuild the connection to scratch, potentially breathing new life how the stage works.

He also talked about the boundaries of Facebook’s attention on communities, especially through groups. Despite years of investment in the construction of this place, Zuckerberg seemed uncertain how much he could move that approach, even though they still saw some promise in the message within the groups.

This time makes it notable that these emails were exchanged a few months after Facebook introduced the reels, designed to take its short-form video feature on tickets. Although the reels were seen as a big step to catch the young audience, the email suggests that the top brass of the meta was suspected whether it was sufficient to reverse Facebook’s sliding cultural speed.