YouTube is allegedly planning to bring back their premium light plan for users who want an advertising experience, but without paying for services such as YouTube music, which they do not need. According to Bloomberg, this new subscription will provide users access to the huge library of YouTube videos, including podcasts and directive materials, without advertising. However, the plan will not include access to music videos, and to see them advertising, users will need to buy more expensive YouTube premium membership.

According to the report, the new version of YouTube premium light is expected to be launched in select countries including the US, Australia, Germany and Thailand. A YouTube spokesperson confirmed the publication that Google is testing a new advertising membership for YouTube for some time, presenting it in many markets and to expand it with the support of its partners. Is expecting The scheme is called aimed at the purpose of the audience who mainly consume non-music materials and want an affordable option for YouTube premiums, currently a cost of $ 13.99 per month in the US.

Reportedly, steps to provide a relatively inexpensive membership plan to users can also be implications for the creators. Currently, most of the revenue comes from youtubers. However, with more paid membership options on the platform, YouTube is aiming to bring more paid users and move its revenue model towards membership, probably affects how the manufacturer mandiranes his content Are.

In particular, this is not the first time YouTube has used with low cost premium tier. The company initially launched the YouTube premium light in select European countries in 2021 including Belgium, Denmark, Finland, Luxembourg, Netherlands, Norway and Sweden. At a price of € 6.99 per month, this membership plan gave users an advertising experience in all YouTube apps. However, it did not include other premium features such as offline downloads, background playback and YouTube Music Access.

After a two -year test, YouTube decided to shut down the premium light in October 2023. When removing the plan, the company cited the need to refine its approach based on the user and partner response. Subscribers were given a free test of the full YouTube premium scheme before the cancellation of their light membership.

Now, with the new version of the premium light, allegedly, YouTube appears reviving the concept with some modifications that will benefit both users and the company. While the details of pricing and specific characteristics are yet to be confirmed, the return of YouTube premium light can provide an inexpensive way for users who mainly to enjoy advertising experience Let’s see.

For India, the new membership plan is expected to come after a global rollout. Currently, Youtube India offers Rs 149 per month for individuals, Rs 459 for three months and Rs 1,490 for one year. Additionally, YouTube also offers families and student schemes priced at Rs 299 per month for five additional members and Rs 89 per month for eligible students.