The share of iPhone buyers in the US which is paid to upgrade to the base storage trim, declined in 2024. The latest report of the Consumer Intelligence Research Partners (CIRP) upgrade the percentage of iPhone buyers to the base storage trim on its iPhones. For quarters of December 2023 and 2024, and the results show a decline in the entire board.
Conclusions also suggest that more consumers now rely on cloud storage, which is a large revenue driver for Apple. Apple currently has three base iPhone storage trims – 64GB, iPhone 16, 16 Plus, 16 Pro for iPhone SE (2022) 128GB for 256GB for 16 Pro Max.
The 64GB is upgraded to the version with the iPhone SE (2022) to 128GB storage, while the iPhone is 128 to 256GB upgrade $ 100 on 14, 15 and 16 series. The 16 Pro Max has a $ 256GB to 512GB upgrade $ 200, while the 1TB version is $ 300 more than the baseline 256GB trim.
Percentage of iPhone buyers upgrading from base storage by model (December quarter and 2024)
According to the CIRP report, 44% of iPhone 16 Pro and Pro Max buyers in 2024 upgrade the base storage trim in 2023 compared to 48% for iPhone 15 Pro Series. The base iPhone was slightly more pronounced for 16/16. Also where 42% of buyers paid for more storage than 48% on the iPhone 15 generations in the previous year.
An area where buyers paid for storage were increased, “Legacy devices” such as iPhone SE (2022), iPhone 14, and iPhone 15 compared more storage than 38 with 48% buyers in 2024 for 2024 I was choosing more storage options. %In the previous year.
Apple iPhone 16
| 128GB 8GB RAM | $ 689.99 |
$ 829.99 |
| 256GB 8GB RAM | $ 767.44 |
$ 929.99 |
| Show all prices | ||
Apple iPhone 16 Plus
| 128GB 8GB RAM | $ 763.19 |
$ 929.99 |
| 256GB 8GB RAM | $ 851.80 |
$ 1,029.99 |
| Show all prices | ||
Apple iPhone 16 Pro
| 128GB 8GB RAM | $ 825.00 |
$ 999.99 |
| 256GB 8GB RAM | $ 934.38 |
$ 1,099.99 |
| Show all prices | ||
Apple iPhone 16 Pro Max
| 256GB 8GB RAM | $ 1,079.69 |
€ 1,250.33 |
| 512GB 8GB RAM | $ 1,328.00 |
€ 1,568.00 |
| Show all prices | ||
