The Threads app is basically an X (formerly Twitter) in the Meta-verse. It was first introduced in July 2023 as just a text-based social media platform where users can share their thoughts. However, as time went by, Meta added several features to make it user-friendly, and it continues to do so. Recently, the company has introduced some new features including saving drafts, an insights screen, scheduling posts, and rearranging columns in the app. Although not all the features have been rolled out yet, the company also revealed that these features will be available for desktop versions first.

Meta’s Threads app: What’s new?

Meta has announced the addition of new features to its Threads app. These features are currently based on the web version and will soon be rolled out for smartphones as well. These new features mark the first anniversary of the Threads app. Earlier this month, Threads touched the milestone of 200 million monthly active users, about 13 months after its initial launch. But the Threads app is not ready to stop innovating and adding new features. Let’s take a look at the new features.

Save draft: Threads recently added the ability to write and save multiple draft posts before sharing them with your followers. Currently, you can save up to 100 of your ideas for as long as you want, and post them when you’re ready. The company has confirmed that the feature has been rolled out, but it seems it’s being rolled out in a phased manner.

Insights page: Just like Instagram or Facebook, content creators will now get insights about their posts while working on threads. The new Insights page aims to “help you better understand your followers and measure the performance of your posts through a variety of metrics about your content, including the number of views, replies, reposts, and quotes on the post,” Meta said. Users can also see the evolution of your follower count over time and the demographics of your followers – including their age, gender, and location. By analyzing these metrics, creators and businesses can gain valuable insights about what content their audience engages with the most, helping them refine their strategy and create future content that better resonates with their target audience.

Rearrange the columns as you want: Building on the May release of a desktop Twitter-like multicolumn layout, it now allows users to reorganize the columns in their preferred order. The feature adds a layer of customization to the feature that includes pinned searches, liked posts, and more. However, you cannot move the “For You” column from its default location as the first column on the left.

Scheduling posts: While the feature hasn’t rolled out yet, Meta is making it easier for creators to post and publish their content. According to Meta, the new scheduling feature will help with the process of posting content, allowing users to create thread posts and schedule them to be published at a later date and time. They can schedule multiple posts a day, several days in advance.