Samsung unveiled the Galaxy S26 Ultra alongside the Galaxy S26 and S26+ at its annual Unpacked event. You can visit the relevant announcement articles for details on the new models, here we’ll just focus on pricing.
And this year the pricing situation is worse than usual – a few months ago, memory prices started skyrocketing and the smartphone market certainly hasn’t gone untouched. That is to say, we knew to expect different prices.
We should note that this year the vanilla Samsung Galaxy S26 has a base storage of 256GB, while the S25 starts at 128GB. Nevertheless, the price of the 256GB S26 increased significantly due to the memory situation mentioned above. The Galaxy S26+ already had a base 256GB, but it also costs more this year.
The Samsung Galaxy S26 Ultra breaks this trend and the base 12/256GB model is actually slightly cheaper than last year’s S25 Ultra in some areas. However, higher memory levels cost more than before.
One more thing worth noting as you read the table below – only the S26 Ultra has a version with 1TB of storage and this year it comes with 16GB of RAM. However, last year’s prices are for the S25 Ultra with 12GB of RAM as that was the version that was commonly available.
The phones are available for pre-order from today and will go on sale from March 11. As a reminder, if you pre-reserved a unit, you should have received an email with the $30/€30 discount – check your mailbox! Plus, there’s usually a free storage upgrade in some areas. This means that you should be able to get the phone at the price listed in the first column from the second column. As for the 1TB S26 Ultra, it’s not a direct upgrade, but a discount from the listed price.
Finally, Samsung also launched the Galaxy Buds4 and Buds4 Pro. The vanilla Buds4 are priced at $180/€180, while the Buds4 Pro are $250/€250 (ie the same prices as last year).
| We | |||
|---|---|---|---|
| 12GB/256GB | 12GB/512GB | 1TB | |
| Galaxy S25 | $860 | – | – |
| Galaxy S26 | $900 | $1,100 | – |
| Galaxy S25+ | $1,000 | $1,120 | – |
| Galaxy S26+ | $1,100 | $1,300 | – |
| Galaxy S25 Ultra | $1,300 | $1,420 | $1,660 |
| Galaxy S26 Ultra | $1,300 | $1,500 | $1,800 |
| Europe | |||
| 12GB/256GB | 12GB/512GB | 1TB | |
| Galaxy S25 | €960 | €1,080 | – |
| Galaxy S26 | €1,000 | €1,200 | – |
| Galaxy S25+ | €1,170 | €1,290 | – |
| Galaxy S26+ | €1,250 | €1,450 | – |
| Galaxy S25 Ultra | €1,470 | €1,590 | €1,830 |
| Galaxy S26 Ultra | €1,450 | €1,650 | €1,920 |
| UK | |||
| 12GB/256GB | 12GB/512GB | 1TB | |
| Galaxy S25 | £860 | £980 | – |
| Galaxy S26 | £880 | £1,050 | – |
| Galaxy S25+ | £1,000 | £1,100 | – |
| Galaxy S26+ | £1,100 | £1,270 | – |
| Galaxy S25 Ultra | £1,250 | £1,350 | £1,550 |
| Galaxy S26 Ultra | £1,280 | £1,450 | £1,530 |
| India | |||
| 12GB/256GB | 12GB/512GB | 1TB | |
| Galaxy S25 | ₹81,000 | ₹93,000 | – |
| Galaxy S26 | ₹88,000 | ₹108,000 | – |
| Galaxy S25+ | ₹100,000 | ₹112,000 | – |
| Galaxy S26+ | ₹120,000 | ₹140,000 | – |
| Galaxy S25 Ultra | ₹130,000 | ₹142,000 | ₹166,000 |
| Galaxy S26 Ultra | ₹140,000 | ₹160,000 | ₹190,000 |
| Canada | |||
| 12GB/256GB | 12GB/512GB | 1TB | |
| Galaxy S25 | $1,300 | – | – |
| Galaxy S26 | $1,250 | $1,530 | – |
| Galaxy S25+ | $1,440 | $1,620 | – |
| Galaxy S26+ | $1,530 | $1,810 | – |
| Galaxy S25 Ultra | $1,920 | $2,100 | $2,460 |
| Galaxy S26 Ultra | $1,900 | $2,180 | $2,600 |
| Australia | |||
| 12GB/256GB | 12GB/512GB | 1TB | |
| Galaxy S25 | $1,400 | $1,600 | – |
| Galaxy S26 | $1,550 | $1,850 | – |
| Galaxy S25+ | $1,700 | $1,900 | – |
| Galaxy S26+ | $1,850 | $2,150 | – |
| Galaxy S25 Ultra | $2,150 | $2,350 | $2,750 |
| Galaxy S26 Ultra | $2,200 | $2,500 | $2,950 |
