OnePlus has calmed rising speculations about its future after a report claimed that the brand is being gradually shut down under parent company Oppo, especially in India. The smartphone maker has clarified the situation by saying that its India operations are continuing as normal and it is not exiting the market, even as questions are being raised about the change in its global strategy. Here’s everything we know about it so far.

OnePlus says operations in India will continue as normal, company will not shut down

OnePlus has issued a direct response for India. OnePlus India CEO Robin Liu posted on Twitter to address the misinformation and said that the company is operating as usual and will continue to do so. “Never Settle,” he said, alluding to the brand’s long-running slogan. As of now, no similar statement has been issued for other regions.

Who spread the rumor of OnePlus closure? Is this true for global regions?

The confusion started when a report from Android Headlines claimed that OnePlus was being phased out. The report claims shipments declined sharply in 2024, several products were canceled and teams were reduced in the US and Europe. The dropped devices reportedly included the second-generation foldable OnePlus Open 2 and a compact flagship called the OnePlus 15S. It also said regional offices have lost decision-making power, with more control shifting to China, resulting in fewer launches and a quieter presence in some Western markets.

The report compares OnePlus’s situation with the recent management of Oppo’s Realme. According to Android Headlines, Realme was brought more firmly under Oppo’s control, with teams merged and operations streamlined. While Oppo described that move as an improvement in coordination, the report chalked it up to cost-cutting. It suggested that OnePlus is now going through a similar process, consolidating product planning and teams.

Not everyone agrees with that reading. A separate report from Android Central paints a less dramatic picture. Rather than a shutdown, it describes OnePlus as entering a narrowing phase, where Oppo is trimming the portfolio and focusing on a smaller number of flagship devices. The report notes that OnePlus hasn’t launched a Nord phone in the US for over two years, although the Nord model once sold far more units than its flagship phones there. It also notes that recent phones like the OnePlus 15 and 15R are struggling to outperform Chinese rivals, especially on camera hardware.

OnePlus’s situation looks very different depending on the market. In the US, the company continues to sell smartphones, but without the support of telecom carriers, meaning the devices are only available through unlocked channels. Android Central links this limited presence to the broader political climate between the US and China, suggesting that Oppo may be intentionally keeping OnePlus’s performance in Western markets in check. India, on the other hand, appears to be a priority region. While Android headlines last year pointed to retail setbacks and declining presence in the premium market, Android Central argues that India remains OnePlus’ strongest market in terms of both sales volume and revenue. The report said continued high-profile launch events and steady Nord demand shows continued investment in the brand locally.

Industry observers are reading the situation with some caution. IDC research manager Jitesh Ubrani told Android Central that he hasn’t seen any indication that OnePlus is shutting down. At the same time, he said the brand has been losing momentum in recent years, with reduced marketing visibility and clearly moving away from the aggressive “flagship killer” positioning it was once known for. He said OnePlus now faces even greater pressure from rivals like Samsung’s Galaxy FE series and Google’s Pixel phones, which offer competing features at similar prices, making it harder to differentiate.

Ubrani said that if Oppo is to gradually reduce OnePlus’ operating budget, it would fit in with earlier decisions such as merging OxygenOS with ColorOS at the code level. Still, he made it clear that Oppo is unlikely to move away from India, which accounts for more than half of OnePlus’ annual sales. In his view, while Oppo may reconsider how OnePlus is positioned in markets like the US and UK, India and China are too important to ignore. As of now, there is no official statement from OnePlus for global regions.