India’s smartphone market saw a healthy recovery in the second quarter of 2025, with the total shipment to 39 million units, which has increased by year-to-year. The rebound follows a cool first quarter and was largely powered by a group of new launch and better channel activity. According to a report by Canalis (now part of Omdia)While the Chinese brand dominated the top five places, Apple operated by the iPhone 16 series with more than half of its shipments, despite being in the sixth position.

Vivo led the market during the quarter, shipping 8.1 million units and 21 percent stake. The company’s success was supported by strong offline campaigns and deep distribution, especially in Tier 1 and Tier 2 cities. “Vivo’s new launch was widely hugged by channels, run by strong participation,” Sanam Chaurasia said, the lead analyst, CanalisThe company’s V50 series performed well in big cities, while Y-series remained a popular pick in small cities.

Samsung sent 6.2 million units in second place and with a market share of 16 percent. Oppo and Xiaomi sold 5 million units, each with 13 percent of the market share in each. However, compared to the previous quarter, Oppo’s shipment has increased by 24 percent, while Xiaomi has declined by 25 percent. Finally, Realme came to fifth place, with 3.6 million smartphones and had a market share of 9 percent.

Apple’s sixth place finish may not look impressive at first glance, but it had a clear interest in the current-generation model. The iPhone 16 series made more than 55 percent of Apple’s total shipment in quarters. However, the iPhone 16E – the cheapest version in the lineup – did not perform well as well. “The iPhone 16E lost the speed after speed, as consumers questioned the value of their single-camera design and questioned the facilities of large-scale untrue apple intelligence facilities,” said Chaurasia.

Other brands have also contributed to mid-range and premium smartphone space in India. Motorola, who was in seventh place, focused on expanding its access to small cities. Infinix gained popularity among young buyers, especially with its design-forward marketing and gaming operations. Nothing continued its growth story, operated by models such as the phone 3A Pro and CMF Phone 2 Pro with 229 percent yoy jump.

Moving forward, the Indian smartphone market will depend more on channel activity than the launch of new product in the second half of 2025. Chaurasia said that “the brands are actively closing inventory with distributors and retailers through channel incentive programs before the upcoming festive season.” Canalis These efforts are expected to promote short -term sales, but the challenges of structural demand are expected to have a slight overall decline for the whole year.