YouTube today expanded its shopping features in India by launching a new YouTube Shopping affiliate program. The feature is already available in most countries including the US and South Korea, and is now coming to India that enables YouTube creators to tag products from different websites. As of now, in India, YouTube will allow creators to showcase products from Flipkart and Myntra. In your videos, earn commission on sales. Through this feature, YouTube aims to help creators diversify their income streams while providing viewers with direct links to product recommendations from trusted content creators.

YouTube explains that its Shopping Affiliate Program will enable eligible creators to tag products in a variety of video formats, including long-form videos, shorts, and livestreams. When viewers click on these tagged products, they will be directed to the respective Flipkart or Myntra page to complete the purchase.

This expansion builds specifically on YouTube’s existing Shopping features, which allow creators to create their own merchandise stores along with other monetization options like advertising, YouTube Premium, Brand Connect and fan features like Channel Memberships, Super Chat, and Super Chat. Allows linking to channels. stickers.

To join the program, creators must complete a registration process. Once enrolled, they can tag products in both new and existing videos as well as livestreams. Viewers will find tagged items in the video description or under the ‘Product’ section, allowing easy product discovery across different devices – be it mobile, web or connected TV. This flexibility will enable creators to use the program across multiple content formats and reach broader audiences across different screens, a feature that is especially important given the rapid growth in YouTube viewership on connected TVs in India over the past three years. Is.

Discussing the program and its global success, Travis Katz, general manager and vice president of Shopping at YouTube, said, “The incredible global success of YouTube Shopping, with over 30 billion hours of shopping-related content viewed in 2023 alone, demonstrates the power of Does.” We are now bringing the same momentum to India with the launch of the YouTube Shopping affiliate program, starting with Flipkart and Myntra, to connect creators, audiences and brands in exciting new ways. The YouTube Shopping affiliate program provides a unique opportunity for Indian creators to diversify their revenue streams and deepen their connection with their audiences.”