The Xiaomi Internet Partner Conference (MIPC), held in New Delhi on December 16, explored opportunities to shape a sustainable and open digital ecosystem. MIPC India 2025 outlines the ‘Grow with Xiaomi’ strategy, which aims to create an ecosystem that provides mutual benefits to both partners and users. The event brought together top developers, advertisers and industry leaders to share insights on regional growth strategy.

During the conference, Nitesh Trivedi, Head of Internet Business (Partnerships and Monetization) for India and South Asia at Xiaomi, shared insights on the department’s regional growth strategy. Trivedi said, “With over 900 million active internet users, India is one of the fastest growing digital economies in the world. Our commitment to the region extends beyond devices to creating a rich ecosystem of apps, services and content. Is spread.” “Under our commitment and ‘Grow with Xiaomi’ strategy, we have developed a sustainable open digital ecosystem that ensures mutual benefits for both partners and users.”

He emphasized how Xiaomi India’s ecosystem, powered by its vast device network and HyperOS platform, provides seamless connectivity across all devices and user scenarios. Platforms and services like GetApps, Mi Ads and PatchWall create innovative opportunities for business growth through modular services, precision-driven advertising and content-centric advertising solutions aimed at driving user engagement and enhancing partner success.

Xiaomi’s GetApps is a platform that enables developers to access a curated app store ecosystem with powerful monetization features. The conference also highlighted that the ecosystem also includes Mi Ads, which delivers precise advertising through machine learning with daily optimization to reduce costs. It also helps in advanced analytics for deeper insights into delivery processes.

Finally, the event revealed Xiaomi India’s PatchWall platform, which the company claims is a key driver of content discovery and ad placement. It is integrated into its TV ecosystem and enables content-driven advertising solutions that drive user engagement while maximizing advertiser ROI.