The big announcement is here. Apple has officially dipped its feet in the AI ​​pool and it is being called Apple Intelligence. At WWDC 2024, Apple has announced that it is bringing AI to iPhones and Macs, which will allow the device to understand and create languages ​​as well as images. The tech giant claims that Apple Intelligence will be able to understand complex commands such as asking to show images of a particular person from a particular day. Apple executive Craig Federighi has cleverly called it “Apple Intelligence, AI for the rest of us” – establishing “Apple’s uniqueness”. However, it is not sure what this means.

Of course, Apple is also talking about “doing it right” and has addressed privacy for Apple Intelligence features. Apple claims that users will have full control over who can access the data they share with the technology or where it is stored. Apple says that when you make a request or command, Apple Intelligence will always first analyze whether it can be processed on the device or needs to be moved to the cloud. Apple’s Craig Federighi has also talked about Private Cloud Compute which basically ensures that the cloud is cryptographically locked to your phone and won’t work unless the software is verifiable.

These are some very big claims. But there are some more interesting facts!

Apple Intelligence is apparently making some big changes to Siri. The company says that “this year marks the beginning of a new era for Siri”.

Apple says that, with “their” AI, Siri is now more natural, relevant and more personal. Activating Siri will also now have an effect just like Android notifications, where you see a flashing light at the corner of your screen. And in case you’re wondering, Siri still sounds like herself. There’s nothing more “natural” than that.

But here’s the cool thing. With Apple intelligence, Siri will be able to find a picture of your license, extract the ID number, and automatically fill it into a web form for you.

there’s more where this came from

Apple Intelligence also comes with a new Rewrite writing tool that can help users write cover letters and resumes. This feature can make work emails even more friendly. But do we want to appear friendly in our work emails?

The feature that has us a little confused is Smart Reply, which Apple said at the showcase will figure out the question you’re asking in an email so you can answer it, and then it will write that email for you? So, it’s just cleaning up what I wrote? Like Grammarly?

In a very Magic Eraser way, Apple has also announced that in the Photos app, there will be a new Cleanup tool that will allow you to remove distracting objects from the background of your photos. Additionally, the search feature in Photos will be further powered by Apple intelligence, with natural language search and the ability to detect specific moments within video clips.

Another interesting AI feature coming to Photos is where you can simply tell what kind of video you want and the app will create a clip using your images and clips. Apple ensures that all this processing happens on the device itself so that your photos and videos are not shared with anyone, not even Apple.

Another interesting feature, which has oddly enough just been mentioned, is on-device audio transcription and summaries. For people who do a lot of interviews and have to take minutes of meetings, this could be a boon.

Regarding availability, Federighi says that Apple Intelligence will be “available for free”. It will come to the iPhone 15 Pro and iPad and Macs with M1 and above.

And what we were all waiting for – ChatGPT

We finally know what Tim Cook and Sam Altman discussed at that dinner! ChatGPT-4o is coming to Siri. Federighi says that “we’re starting with the best of these” external models. Which means there could be some more AI chatbot integrations coming soon. Which also means that the rumors about Gemini on Apple devices might not be entirely false.

Apple has also announced that ChatGPT will be accessible for free without creating an account and your requests and information will not be logged. Paying users can also access these features.

The ChatGPT integration will be released for iPhones later this year, possibly after the iPhone 16 launch.