Young Indians live fast today, live busy lives. For many people, food does not mean nutrition – it is about convenience and quick energy fuel. For others, it is only about satisfying crawings.

With such a low real nutrition in the daily diet, the wellness industry has found its moment. Multivitamins, the same tablet or “gummy” are marketed as a one-stop source of essential vitamins and minerals, now part of many people’s daily routines.

The number reflects this change. In India, the dietary dose market in 2024 was $ 5.17 billion and is expected to grow at a rate of 13.1% between 2025 and 2030. These supplements include not only multivitamins, but also herbs, enzymes, amino acids and other compounds.

A quick travel trend for any pharmacy confirms – bright packs of multivitamin bottles sit on shelves such as energy drinks. Once the grandparents were associated with the grandfather who was trying to keep his bones strong, has become a head for millennium and general Z.

Skipped breakfast, late-night food delivery, endless cup of coffee, and have become ideal inside the house. “Calorie intake is often high, but nutrients are low,” Dr. Tushar Teyal, Advisor, Internal Medicine, CK Birla Hospital, is called Gurugram.

Even in cities where the availability of food is not an issue, heavy diets in processed foods often release micronutrient intervals. “Vitamin D, B-complex, iron and calcium deficiency is particularly common in young adults,” they explain.

Long -term working hours, stress, alcohol and caffeine, and the absorption of these nutrients becomes even more weak.

This creates a contradiction – young people may not look less, but their bodies quietly run less than essential vitamins and minerals.

Epidemic health awareness

The Kovid -19 epidemic also changed the way young Indians see wellness. A change has been made for a preventive mentality to a reactive.

“Earlier, the complementary was associated with recovery after the disease. Today, the millennium and General Z see them as a tool to support immunity, energy and even mental health,” Dr. Pawan Kumar Goyal, Senior Director, Internal Medicine, Fortis Hospital, Shalimar Bagh explains.

Social media has only enhanced this message, affecting the affected to normalize multiwitamins as part of beauty, fitness and stress management routine.

For a generation that attains importance to active self-care, multivitamins feel like an easy, accessible step.

Indication that your body is running less

After the whole night’s sleep, fatigue, frequent colds, hair thinness, or even lips are torn – these are some subtle signs that your body is not getting enough.

Dr. Says Goyal, “Symptoms of deficiencies can range from fatigue and brittle nails to mouth ulcers, skin problems, or bad wounds. For example, bone pain can suggest less vitamin D, while tingling in hands or feet can indicate vitamin B12 issues,” Dr. Goyal says.

Young adults often dismiss them as everyday stress or overwork, but sometimes, they are SOS signs of the body.

Why supplements help to bridge the gap

In an ideal world, a well -employed diet will cover everything. But modern realities make it difficult. Adulteration, irregular eating habits, and limited food diversity means that many youth are reduced by their needs.

Here where multivitamins step into a pill by combining several essential nutrients, they act as a safety net, especially for students and professionals under high stress with irregular food, vegetarian and vegetarian people, who can miss B12, iron, or omega -3S, athletes, whose intensive and young women are intense women.

“As doctors, we often write multivitamins because they are not always necessary, but because they are safe, inexpensive, and can address hidden shortcomings that do not always catch regular trials,” Dr. Tail says.

But what can be a very good thing?

Yes. While shortcomings are common, excess intake is not harmless.

Dr. Aniran Chattopadhyay, Advisor, Internal Medicine, CMRI CK Birla Hospital, Warning: “If you take multivitamins daily without advice, some vitamins and minerals are stored in the body. We often find patients with excessive vitamin D or B12, as they keep uncontrolled.”

Fat -soluble vitamins such as A, D, E, and A are particularly at risk because the body stores them. “Very much vitamin D can trigger kidney stones, while additional vitamin E can increase the risk of bleeding,” he warns.

This is why doctors recommend moderation: multivitamins should be taken when there is a need, not as a casual add-on for already balanced diet.

No option to change lifestyle

One of the greatest misconceptions is that multivitamins are a quick improvement for fatigue or stress.

Dr. “Most fatigue in young adults is caused by poor sleep, dehydration, or prolonged working hours – vitamin deficiency.”

“Sleep, eating balanced food, exercising, and being hydrated is more effective and safe,” he emphasizes. If a true deficiency exists, supplements can help, but they should never become an alternative to a healthy life.

“Increase in complementary use reflects deep imbalance – stressful lifestyle and poor diet. Multivitamin can support, but they cannot replace permanent habits,” Dr. Tyl calls it clearly.

Why young people may really require multivitamins

Despite warnings, the truth is clear: today’s young Indians face unique challenges that make multivitamins more relevant than ever.

From nutrient-poor food supply to tireless programs and stress, gaps are real.

Responsibilities are used, supplements can promote immunity in one-coved world, support mental attention during studies or work demands, can reduce fatigue associated with common shortcomings like iron or vitamin D, and prevent prolonged risks, especially in groups with restricted diets.

So, how should the youth contact multivitamin? Doctors suggest these golden rules:

• Food first – prioritize nutrition through natural sources whenever possible.
• Check your symptoms – If fatigue, hair loss, or recurring disease persist, consult a doctor.
• Testing, do not guess – blood tests may identify the correct deficiencies.
• Avoid excessive use – move them for a limited period, not endlessly.
• Seek professional advice – especially if you are on other medicines.

For young Indians, multivitamins are not just publicity. They reflect the realities of modern life, all of which remove chip in nutrition.

Dr. Chattopadhyay sung it,