Nothing in India is taking its next big step, and this time it’s moving away from the screen and into the real world. After releasing some teasers earlier this week, the company has now officially confirmed that it will be opening its first flagship store in the country, with Bengaluru chosen as the starting point. For Nothing, this is a significant moment as it moves from being largely an online-first brand to a permanent physical presence in India.

The teasers shared by the company give a glimpse of what the store could feature. One scene shows a large transparent glass display box housing a detailed, golden-brown architectural model of a famous Bengaluru landmark. Behind this is another glass case containing a model of the Houses of Parliament and Big Ben, with “London” clearly written on it. This dichotomy appears to be intentional, quietly combining Nothing’s roots in London with an increased focus on Bengaluru as a key market. As expected, the overall look leans heavily on the brand’s clean, minimalist and design-driven identity.

So far, Nothing’s engagement with Indian customers has largely been through online platforms and short-term pop-up experiences. The upcoming flagship store will be different. This will be the company’s first permanent, standalone retail space in India. According to Nothing, the idea is to create a dedicated environment where people can go inside, spend time with the products and understand what the brand means beyond spec sheets and online listings.

The store is expected to showcase Nothing’s entire product lineup, including smartphones and audio devices. More importantly, it will allow customers to get a first-hand experience of the brand’s industrial design language, which has been one of its strongest talking points since the beginning. Nothing beats visitors wanting to see how its products work together as part of a broader ecosystem, something that is often difficult to fully communicate through online sales alone.

The move fits into a larger pattern seen in the tech industry, where direct-to-consumer brands are increasingly turning to physical retail to strengthen their relationships with users. By opening a flagship store, the bet is on experience as much as sales, giving people the chance to interact with both its hardware and software in a more meaningful way.

At present, the company is keeping key information secret. The exact location of the store within Bengaluru has not been revealed, and there is no confirmed opening date yet. There is no word that more information will be shared soon.