Apple said Thursday that it never used Siri data to create marketing profiles, never made it available for advertising and never sold it to anyone for any purpose.
Last week, the tech giant paid $95 million to settle a class-action lawsuit that alleged it recorded their private conversations with Siri and disclosed these conversations to third parties such as advertisers. .
“We are constantly developing technologies to make Siri more personal, and will continue to do so,” the company said in a statement.
According to the iPhone maker, they are committed to protecting user data, “and our products and features are built with innovative privacy technologies and techniques”.
The company stressed, “Privacy is a fundamental part of the design process, driven by principles that include data minimization, on-device intelligence, transparency and control, and strong security protections to provide users with an incredible experience and peace of mind.” “Works together for.” ,
To protect user privacy, Siri is designed to perform as much processing as possible on the user’s device, allowing personalized experiences without transferring and analyzing personal information to Apple servers.
“When a user speaks or types to Siri, their request is processed on the device whenever possible. “For example, when a user asks Siri to read unread messages, or when Siri provides suggestions through widgets and Siri Search, the processing is performed on the user’s device,” Apple said.
Although Apple tries to do as much as possible on the device, some features require real-time input from Apple servers.
“And when that’s the case, Siri uses as little data as possible to deliver accurate results. Siri searches and requests are not associated with your Apple account,” the company said.
Apple further stated that it does not retain audio recordings of Siri interactions unless users explicitly opt in to help improve Siri, and even then, use the recordings only for that purpose. goes.
“Users can easily opt out at any time,” it says.
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)
