AI-generated model ‘Emily Heart’ created by 22-year-old Indian
A 22-year-old aspiring orthopedic surgeon from India said he received some financial help from his parents, but most of it went towards examination fees and medical licensing costs. With plans to eventually move to the United States after graduation, he began looking for ways to make extra money online.The man used the pseudonym Sam to protect his identity and future immigration prospects. He experimented with several online income streams, including creating YouTube shorts and selling study materials to other medical students. None of them made much money.In an interview with Wired magazine he said he then started creating AI-generated influencers on Instagram using Google’s Gemini and Image tools. At first, he posted generic images of a “hot girl”, but said content failed to gain popularity. According to Sam, he asked Gemini for advice and was told that it was harder to compete in the general influencer-dominated space, and that niche audiences performed better.
AI suggests MAGA men are easier to target
He said the system suggested targeting the “MAGA/conservative segment”, calling it a “cheat code”, and claimed that such audiences are more active on social media and spend more money. Google has denied this, saying that the model is designed to provide neutral feedback.Next, Sam created an AI model named Emily Hart, a supposed American nurse with a typical conservative lifestyle and interests like religion, firearms, and country living. The character’s posts revolved around pro-Christian, pro-gun, anti-woke, and anti-immigration messaging, which he said helped the account grow rapidly. It was inspired by American actresses Jennifer Lawrence and Sydney Sweeney.They posted content daily that was designed to attract engagement, including slogans and political statements that would appeal to American conservative culture. The strategy turned the account into a viral success in just a few weeks.Sam claimed that the Instagram account rapidly gained thousands of followers and some videos got millions of views. They later monetized the traffic through subscription platforms and merchandise sales, earning a few thousand dollars per month. Instagram initially failed to label the content as AI-generated, allowing it to expand further before the account was ultimately removed for “fraudulent” activity.