Google recently announced a major upgrade to its shopping platform, and it’s powered by artificial intelligence (AI). With over a billion people shopping on Google every day, the company has now integrated AI to provide smarter, more personalized shopping advice for users. Whether you’re looking for a winter jacket, new shoes, or a tech gadget, Google Shopping will now help you make better, faster decisions by giving you tailored product recommendations. So how does it work?

When you search for a product, say “men’s winter jacket for seattle,” Google Shopping will show you an AI-generated summary that highlights the most important factors you need to consider. It includes products recommended by reliable sources and explanations of why they may suit your needs. It organizes items into categories, making it easier for you to choose the right product. If you’re someone who likes to delve deeper into research, Google also provides links to relevant articles to help you learn further.

The new experience doesn’t stop here. It includes dynamic filters to help you narrow down your options based on your preferences, such as size, color, or availability near you. A standout feature is the virtual try-on, powered by AI and augmented reality (AR), which allows you to visualize products like clothes or accessories before purchasing, increasing your confidence in your choice.

Personalization is at the heart of this upgrade. Google’s new Shopping homepage is customized based on your preferences, showing shoppable products and videos that match your interests. Plus, you can pick up where you left off the last time you browsed, making it easier to continue your shopping research.

To make things even better, Google Shopping also helps you find the best deals. With price comparisons, price tracking and insights, you’ll always know if you’re getting a good price. There’s also a dedicated deals page to browse offers tailored just for you.

Google is launching this AI-powered shopping platform in the US in the next few weeks. Simply visit the Shopping tab on Google Search or visit shopping.google.com to discover the new experience!