February Fiasco of Malayalam cinema: 17 films, budget of Rs 75 crore, returns of Rs 23 crore
Do you think Malayalam cinema is taking out the thriller one after the other and recursing in Mulla? A latest report of the Producers Association otherwise says. 17 films were released in February, but only one of them was able to gather the same one.
In February this, 17 films were released in Malayalam. Collectively, the budget of these films is Rs 75 crore. However, the dramatic part of these films is dangerously low. And if the latest report of Kerala Film Producers Association (KFPA) is anything to reflect the current market, the adjacent strike is unavoidable. Recently, the association called for an industry-wide strike to deal with financial deficit, actors’ remuneration and taxes.
The Malayalam film industry has received huge praise from other industries over the years. However, Milollywood is currently going through a crisis. The report analyzes the February release and how among the 17 films, only one film (officer on duty) is close to its budget, while other films have suffered serious losses.
Sharing his opinion on X, trade analyst Sridhar Pillai wrote, “The February dramatic share has sent shockwaves by the Kerala Film Producers Association (KFPA), compared to the cost of production of Malayalam films. Shockwaves have been sent to the dramatic share. Out of 17 films, only 1 film collection is near its budget. (SIC).”
Here’s the post:
Before going deep in the report, one needs to understand whether the gross, net and shares are in the context of all box office numbers:
- A gross collection refers to the total funds collected from ticket sales
- A net collection is gross collection minus tax (which includes GST, State and Central Government Tax)
- A stock is the amount that lives with the distributor after reducing the theater’s rent and other expenses from the net collection.
The report shared by KFPA shows that 17 films have been released in February. The total budget of these films is Rs 75.23 crore. However, collectively, these films have recorded a dramatic share of only Rs 23.55 crore. Comparing the budget and shares, it seems that there is a major threat in terms of box office performance.
In release 17, it was an officer of Kunchco Boban, who performed well. Made on a budget of Rs 13 crore, the film earned a share of Rs 11 crore and is still running. The gross collection of the officer on duty increased to more than Rs 50 crore worldwide. With an officer on duty for streaming on Netflix, the box office number may gradually decrease.
Here’s the trailer:
After the brilliant success of Marco, Ann Mukundan, who came after the brilliant success of Marco, was seen in a gate set baby. The film, which was banquet on a budget of Rs 9.99 crore, hardly recorded a dramatic share of Rs 1.40 crore. The film is still running in select cinemas, but it is difficult to get Brikaven.
Here is a complete list of films, it is budget and dramatic part:
Prior to the report, KFPA and actor Sangh were in Loggerheads. While the Producers Association asked to reduce the salary of the actors, the Malayalam Movie Artists (AMMA) association opposed the strike.
Over the years, the Malayalam industry has worked on a tight budget. In recent years, increasing budget, rising salary and OTT rights of actors are not being sold before the dramatic release, which has severely affected the film industry.
