Elon Musk’s platform, X, earlier known as Twitter, has significantly reduced its membership prices for users in India. The step is reflected on the company’s official portal and the monthly and annual fees fall to 48 percent at all account levels. The cost of premium subscription has been seen to be the highest decrease for mobile users, which is now a price of Rs 470 per month, a decrease of Rs 900. For web users, the monthly premium fee is now Rs 427, which is reduced by Rs 650 to 34 percent.

Adjustment in pricing for membership of X is notable, especially given the difference between the commission between mobile and web platforms, resulting in a slightly higher rates for mobile users. The basic subscription tier also sees a decline in the price, of which the monthly fee is now Rs 170, which is below Rs 243.75. The annual billing for basic users is also reduced, with cost now Rs 1,700, first Rs 2,590.48.

For basic account holders, important features include the ability to edit posts, write long content, play videos in the background and download media. However, these accounts do not come with premium verification checkmarks. In contrast, the premium tier provides additional benefits such as this verification with other special features.

In addition, the premium plus subscription on the X has also experienced a cut. The monthly fee on the web has fallen by 26 percent to Rs 2,570, which is below Rs 3,470. Mobile users will benefit from a significant decrease, which pays Rs 3,000 per month instead of the last Rs 5,100. These changes make the premium plus tier more accessible to the broader audience.

Premium plus accounts are designed to offer several special benefits that are not available to basic and regular premium users. These include an advertising experience, the ability to publish full-length articles, and access to supergrokes powered by Grocke 4, X’s Advanced AI tools. These enhancement premium plus makes a attractive option for users with a rich experience on stage.

The decision to cut the membership cost in India align with the strategy of the alone musk to increase the access and user connectivity of the platform in a highly competitive market. By offering more affordable options, the X may potentially expand its user base and maintain competition within the social media scenario.

This strategic pricing outlines the growing trend among technical companies to make its pricing strategies local in emerging markets. As the penetration of mobile and internet continues to increase in India, such an initiative can play an important role in adopting the user and promoting the loyalty to the long -term brand.

Indian users are expected to benefit greatly from these cuts, enabling a broad section of the population to experience the full range of X. Since the membership cost becomes more manageable, the X holds itself in position to capture a large portion of the market, which potentially increases engagement and user satisfaction.