As Tiktok is struggling to live in America, Instagram is planning to take maximum advantage of its turmoil. It is most likely that if it does not follow the demands of the US government, Tiktok will be banned in the US. Now, with rival hanging, Instagram is allegedly discovering the possibility of launching a separate app dedicated to its short-form video feature, reels. This week’s employees, according to the comments made by its chief Adam Mossari, as reported on Wednesday, the move is aimed at redeeming the uncertainty around the presence of Tiktok in the United States, providing a similar video-scrolling experience.

He said, this is not the first time that Meta’s Instagram will take such a step. Earlier in January, Meta introduced a new video-editing app called Edits, which appears to target users of a popular video-editing app Capkat owned by Ticketkok, a popular video-owned by Ticketkok. In 2018, Meta launched a standalone video-sharing app, Laso in an attempt to compete with Tiktok. However, the app failed to achieve traction and eventually closed.

But, now, since the opponent is struggling, the meta is planning to seize the opportunity. But why is Tiktok struggling in America? let’s recap.

Tiktok ban in us

The US government alleges that Tikok’s original company, bidence, connection with the Chinese government, and can collect sensitive data from American users, such as their location, phone records and messages.

The issue has been continuing for years, with US authorities pressure on the venture to sell Tikok’s American operations. However, instead of compliance, the company opted to shut down its operations in the country until the Supreme Court overturned the ban.

Till 27 February, 2025, Tiktok’s condition in the United States is uncertain. The platform was initially banned on January 19, 2025, after a Supreme Court verdict, to divide its American operations, after maintaining the law required of Tikok’s Chinese -origin company, on 19 January 2025.

Tiktok ban delayed

However, within 24 hours of the ban, President Donald Trump signed an executive order to temporarily suspend the ban for 75 days to detect national security concerns addressing the disruption of users. The suspension allowed Tikok to resume operations in the US, but the future of the platform rests on the desire of biodenses to sell its US stake or implement measures that meet government safety requirements.

During this period, Tikokok has made an attempt to reorganize, including its global trust and security team members, who supervise the material moderation and user security. These sorting have raised questions about the company’s commitment to address security and privacy concerns.

Public opinion reflects significant concern over the Chinese ownership of Tiktok, with 77 percent of Americans expressing apprehensions and 63 percent supported the ban or forced sales to US owners.

As the 75-day suspension arrives close to its end in early April 2025, discussion continues between preaching and US authorities. The result will determine whether the tickets may maintain their presence in the US market or face another possible shutdown.