Amagi Media IPO anchor book from Goldman Sachs, Societe Generale and others for Rs. 805 crore received

IPO-bound Amagi Media Labs on Tuesday raised its Rs. 1,789 crore before the launch of the IPO from anchor investors of Rs. Having raised 805 crore, the marquee has attracted strong interest from institutional investors. The anchor book was led by India’s three largest domestic mutual fund houses – SBI Mutual Fund, ICICI Prudential Mutual Fund and HDFC Mutual Fund – which accounted for around 40% of the total anchor allocation.

Amagi raised 42 anchor investors for Rs. 361 per share allotted 2,22,95,799 equity shares, which is the upper end of the price band, totaling Rs. 805 crores. The allocation includes a mix of 35 resident and seven non-resident investors, including domestic mutual funds, global long-only funds, insurance companies and institutional investors.

Apart from the top three domestic mutual funds, Anchor Book has an extensive roster of well-known investors, including Birla Mutual Fund, Fidelity, Motilal Oswal Mutual Fund, Tata Mutual Fund, Franklin Templeton Mutual Fund, Baroda BNP Paribas Mutual Fund, Amundi, PGIM Mutual Fund and Mutual Fund 306. HDFC Global institutions such as Goldman Sachs, Societe Generale, Susquehanna International (SIG), Isometry Capital and New Vernon Capital also participated along with insurance companies such as Life Insurance, Edelweiss Tokyo Life and Bharti Axa. Helios Capital, including its mutual fund arm, and Creages were also among the anchor investors.

Amagi’s IPO is set to be the first listing from the deep-tech and SaaS segments in the private sector this year, adding to its significance in an otherwise cautious primary market environment.

The issue is expected to be closely watched as a barometer of institutional appetite for technology-based business models after a muted period for new-age listings.

The public issue, which opens on January 13, will close on January 16. The bidding period has been extended by four days due to the local municipal corporation elections in Maharashtra, which led to a trading and settlement holiday on January 15.

The IPO includes investments in technology and cloud infrastructure, funding for inorganic growth through undisclosed acquisitions, and earmarked Rs. 816 crore with new issue proceeds including a new issue and offer for sale. The company has positioned these investments as critical to scaling its platform and strengthening its global footprint in ad technology.

Amagi operates in the advertising technology space, focusing on data-driven solutions for media companies and advertisers, particularly in connected TV and digital advertising.