Chicken lovers, get ready for a delicious surprise. McDonald’s India – North and East’s latest Chicken Surprise Burger is arriving just in time for the summer holidays. Launched at an entry-level price of INR 65/-*, a-la-carte (original price INR 69/-) and INR 99/- as part of a 3-piece meal, the Chicken Surprise Burger is a wholesome, affordable treat for chicken lovers. To promote the new Chicken Surprise Burger, the brand has launched a 360-degree marketing campaign focused on announcing the launch of the Chicken Surprise Burger and Chicken Surprise Meal, which will be available under the banner of McDeal @ INR 99/-. The campaign is targeted at Generation Z,
The campaign is led by a TVC that tells a light-hearted, practical story of how McDonald’s continues to be a favourite hangout destination for Gen Z, especially those with a limited budget. With the new Chicken Surprise on the menu, value-conscious chicken lovers have a new reason to celebrate. The TVC shows a young group of 5-7 friends at a McDonald’s restaurant – one of whom is wearing a birthday cap. They are in front of the ordering counter and signal him to order, expecting a birthday feast for the whole group. He takes a sip, looks around and asks in a small (weak) voice, “Kya khaaoge?” All his friends respond in unison and say, “Chikaaaaaaaaaaaaaaa”, expecting a chicken meal. He is instantly relieved to see the Chicken Surprise Meal for Rs 99 on the menu. He then confidently says, “Aaj bhai ka birthday hai, sabke liye chicken surprise meal.”
This real-life birthday party scene shows the latest addition of Chicken Surprise Meal in the McDeal starting at Rs 99 at McDonald’s (India – North & East). The McDeal starting at Rs 99 now includes a choice of a burger from Chicken Surprise or Veg Surprise or McAloo Tikki, served with regular fries and a regular Coke – all at an affordable price of just Rs 99.
Adding to the glitz of Bollywood, filmmaker Karan Johar took to social media to express his excitement as he announced the launch of the new Chicken Surprise Meal at McDonald’s India – North & East, priced at a surprising price of Rs 99. Karan’s charismatic and witty commentary has made fans and foodies eagerly wait for the new Chicken Surprise Burger, which has been specially crafted to deliver a simple yet classic taste in every bite.
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Speaking about the launch of Chicken Surprise Burger, Rajiv Ranjan, Managing Director, McDonald’s India – North & East, said, “At McDonald’s India – North & East, we look forward to understanding the changing tastes and needs of our customers through our menu innovations. We are committed to providing customers with exciting, high-quality McDonald’s food and experiences. Our new product – Chicken Surprise Burger offers a unique option for chicken lovers with delicious, juicy chicken flavour and their favourite crunch.”
Crafted with high-quality ingredients, the Chicken Surprise Burger comes with a succulent crispy golden chicken patty, placed between a soft, toasted bun and topped with chipotle sauce and sliced onions. Customers also have the option to personalise their burger, choosing from a whole wheat bun, double patty and additional toppings of their choice such as lettuce, tomato and cheese slices to enhance their dining experience. With the Chicken Surprise Burger, McDonald’s India – North and East has added another great and delicious option to its extensive chicken offering that includes Chicken McNuggets, Chicken McWings, Butter Chicken Burger, McSpicy Chicken Burger, McChicken Burger, Chicken McGrill Burger, Chicken Maharaja Mac and Spicy Chicken Wrap.
The new Chicken Surprise Burger is a perfect choice for a quick and delicious meal that can be enjoyed at the nearest McDonald’s restaurant (except pure vegetarian restaurants) or via McDelivery (Swiggy, Zomato or Magic Pin), or via takeaway or drive-thru.
Every McDonald’s product undergoes rigorous quality inspections at various stages – from sourcing to processing and serving in the restaurants. Specifically, McDonald’s chicken products undergo about 64 rigorous quality tests from farm to fork to ensure the highest quality and taste.
*Introductory price. Limited time offer.
**Additional charges may apply
