,It looks great, but let’s clear – it is a lehenga. Request Gucci to apply this cultural heritage properly,
,This is a gucci lehenga, let’s naming this is correct, but wow I’m obsessed!,
,It is a saree/lehenga, not a gown.,

When Italian luxury fashion house Gucci shared a lehenga at a lehenga – Ek Lehenga at the closing ceremony of Alia Bhatt’s Instagram, India -Preated Dress – 78th Cannes Film Festival.

Gucci called Alia’s first interpretation of a sari ‘gown’. This, of course, did not sit well with enthusiasts of Indian fashion, who immediately took disappointment in the comment section. Ok, we can add!

A gown is essentially one-tukra apparel. Whereas, what Alia Bhatt wore was a blouse with a skirt and an additional drape – a traditional Indian Lehenga like a smooth version of Choli. Fashion stylist Riya Kapoor, who worked closely with Alia for the start of her Cannes this year, is called the custom outfit A ‘traditional Indian saree on’ by House of Gucci.

“He said that it was very sexy, very low silhouette, and then it was really added to the dramatic drape, which I felt that it was really smart, is a very modern way to interpret it,” Riya said that Riya said being ready before attending the closing ceremony.

“I feel very proud to be able to put a piece of my culture in this huge moment,” Kapoor said.

Alia Bhatt is the first Indian global ambassador of Gucci. His move to create a custom dress inspired by his roots was courtesy of his significant cooperation with the brand. In an interview, the actress also said that her dress was an interpretation of a sari.

Interestingly, Custom Mini Jackie Bag which Alia did with her organization – inspired by a traditional mini bundle – is also an Indian connection. The spring-Samar 2024 collection was unveiled with the Jackie Bag, a jackie bag, was prepared in Mumbai.

India’s luxury hunger is humble and therefore, attracts global luxury brands such as a magnet. Equally notable India’s luxury contribute to fashion – through commission embroidery and crafts projects for the largest label.

Indian fashion professionals believe that Gucci should have referred to the Indian design terminology of the dress that was actually informed.

The creative director of label Talking Threads, Pearl Apple says: “We are living at a time where the difference between cultural praise and cultural investment really matters. When you have been attracted for centuries of Indian Draping and Textile Heritage for centuries, and then you can prepare a global icon on the ear red carpet, then you can say less than you. Inspired by tradition. “

what’s in a name? Very.

Celebrity fashion stylist Divyak D’Suza says Alia’s Gucci moment in a stunning moment in the ear, but says that he will describe the organization as a lehenga choli with a scarf.

“I think many Indian media platforms have clearly referred to it as Gucci’s ‘First Sari’, which I don’t think is technically accurate. If we are getting accurate, I will describe as close to lehenga with a dupata. They say.

Uppal agrees and rebuild Alia’s Gucci outfit through a lehenga choli through a western couture lens and a dose of sari-inspired drama.

So, why did Gucci call it a gown? While the Fashion House has not yet released any comments on the matter, many social media users believe that it is a matter of ‘white domination’.

On a post about Aaliya’s organization, an Instagram user writes, “He colonized it outright and called it a gown on his post. Full nonsense,” an Instagram user writes.

Meanwhile, Uppal says that it is a brand choice between a storytelling and selling an organization in a global market.

“Traditionally, a gown is a one-tukra silhouette, which ranks from choli to hem. But in today’s fashion lingo, if it is floor-length and luxurious, it is worthy, then it is worthy-it is a blouse and skirt that is cleverly styled or stitched simultaneously.

Looks like Gucci took the latter route?