Title from song: How Bollywood plays on Nostalgia and Numerology
Have you ever wondered why so many film titles look like your favorite old songs? From attractive hooks to cosmic calculations, Bollywood filmmakers are moving towards iconic songs as the title of their film.
Ever heard a song and thought, ‘This can be a film title!’ Well, anything is possible in Bollywood, where creativity is often covered with trends to bring out the best. In a world where nostalgia sells rapidly than popcorn in a multiplex, filmmakers are deeply excavated in music archives and out some of the most attractive melodies to title their next big release.
‘Terry Baton Meen Aisa Aisa Ulja Zia’ (derived from the song ‘Terry Baton’ by Raghav Mathur), ‘Zara Hatke Zara Bakke (Geet’ Yeh Hai Bombay Meri Jaan ‘) to’ Sholay), filmmakers are stepping up in the prestigious titles for decades.
Although this practice cannot guarantee box office success, it adds a layer of nostalgia.
Well, what is behind by filmmakers, writers and makers adopting this practice?
Indifference
Director Subhash Ghai, who has helped many films such as ‘Taal’ (1999), ‘Pardes’ (1997), Ram Lakhan (1989) and more, and more, more, performed on the rising trend. While he agrees that it is a clever way of attacking a quick raga with the audience, he also believes that the story of storytelling should lead the path.
The director told India Today Digital, “Using a row from a song or poetry is often the easiest way to connect with the audience. But a filmmaker should try to ensure that the title really shows the story and its subject, such as ‘Dangal’, ‘Tal’, or ‘Missing Ladies’,”.
Now, should this practice be encouraged, or does it risk limiting creative originality?
“It all depends on the individual choice of the manufacturer. Like a novel, the title of a film often reflects the subtract of his story, whether it is poetic, dramatic, or humor, such as ‘Silsila’ (1981), ‘Karma’ (1986), or ‘Bed Mayan Chhoti Mayan’ (1998). (1993), Ram Lakhan (1993), Ram Lakhan (1993), or Paradees (1997),” 80 -year -old filmforce.
While Gai emphasized the importance of putting an additional effort to create a unique title, experienced lyricist Swanand Kirkire referred to the trend as ‘marketing gimmick’. Talking to India Today Digital, Playback singer said that using the title of the song for films is a ‘centuries-old practice’ and when done thoughtfully, it can actually increase the effect of the film.
Marketing gimmick
There is a legal method to take a name Then this is fine. (There is a legal way to achieve a name, and if someone has taken it). This is a marketing gimmick naam toh logon ko picture ka ek idea dene ke liye hota hai ab woh gaane ko ko let hay aur credit nahi dete hai woh alag baat hai (One title people have to guess what the film is. It is happening for age, so yes, creativity is affected. Also, people can take a word from the song in their title. Not every word has copyright. ”
However, the practice is not without its possible damage. A fully relying on the popularity of a song for the title of a film does not guarantee its success. The 52 -year -old lyricist said that more than the title, it is a material and film that needs to live with the expectations of the audience. If the film fails to do so, it can cause disappointment between cinema.
“The most matters that the film and the material should be good,” Kirkire said.
While we still debate the titles of films being raised from the songs, a numerologist, Sidhraha S Kumar, who has worked with various production houses in Bollywood, South and Hollywood, shared his insight on the subject.
He revealed that the film’s name is more than his Bollywood Flair or attractive title. In an industry where success can depend on the most small twist of luck, filmmakers are known to detect every Avenue for success.
Now, what does each letter and alphabet go behind the inclination to their side to bow down to the box office audience?
Numbers of science
Sidhahth, talking to India Today Digital, shared an interesting thing on this subject and said, “Every letter bears its energy, and it keeps a planet and a number of vibrations. So, when we do not add, remove or replace a letter with a variation, it is really to the energy. It is a well-established science and an astrological science.
In addition, Siddharthart talked about how the approach to the title of the film varies in different industries. He explained how Bollywood becomes more flexible with changes that appear like repeated letters, while filmmakers in South and West prefer subtle, well -sinking custom titles.
“I have worked with many directors and producers in both India and Hollywood. When it comes to Bollywood, they are generally more open for visible changes. But the South Industry or Hollywood directors or producers often prefer a more subtle or ‘guerrilla-style’ approach. They usually choose a highly optimized name instead of using repetition letters.
He said, “Conversely, Hindi does not hesitate to replace Bollywood letters or even to increase the fate of the film with Hindi characters. Therefore, in the job of a numerologist, often involves repeating the letter, removing or optimizing the title by replicating the letters,” he said.
With Karthik Aryan’s upcoming film ‘Main Tera Tu Meri, Tu Meri Main Tera’ and Varun Dhawan Ki ‘Hai Jawani Toh Ishaq Ho’, the tendency to adopt the lyrics of the song leads a long way with the filmmakers, playing with the title to make it look more quick.
So, whether it is a dear tune, a strategic marketing trick, or an indifferent node for a numeric masterstroke, the title of a film is no longer a name, it is a calculation, creative option. While some people see the tendency as a shortcut for audience’s connection, others see it as a thoughtful mix of art and science.
After all, in Bollywood, as in life, What is the name PiscesObviously, enough.
