The year 2025 is called the year of changing the iPhone. Last month, Apple launched its new iPhone 16E as the cheapest iPhone in the lineup. The iphone 16E name changed the iPhone SE model, until now introduced as inexpensive iPhone for users who wanted to experience an iPhone, but on a budget. However, allegedly, Apple is not with rebranding, and a major overhaul will appear in the upcoming iPhone 17 series.

According to several media reports, this year Apple is expected to convert the iPhone Plus and iPhone Pro Max Variants into its lineup with the new iPhone 17 Air and iPhone 17 Ultra. While the iPhone 17 Air is asked to arrive as the thinnest iPhone, the iPhone 17 is rumored to offer the most premium flagship by Ultra Company. According to a recent leak on the Korean blogging platform NAVER, the regular leaker Yeux1122 suggests that the iPhone 17 will turn the iPhone 17 Pro Max into the most premium iPhone.

This rebranding is called the apple’s plans to use the “Ultra” monicor for its high-end devices, as seen in 2022 with Apple Watch Ultra. The iPhone 17 Ultra model is rumored to come up with high-end special features that distinguish it from the rest of the lineup.

Rumor details include a small dynamic island, a vapor chamber cooling system for increased thermal management and a large battery to support its advanced capabilities. These features will allegedly allow Apple to offer their premium from other models, which strengthens the ultra position as the final iPhone.

Meanwhile, on the other hand, the iPhone 17 Air, is asked to replace the plus variants to offer the slimmer form factor. According to reports, Apple has seen a decline in sales of the iPhone Plus model, and therefore, it is planning to completely remove them. According to several reports, the air of the iPhone 17 can be 30 percent thin compared to the iPhone 16, which is one of the most smartphones that Apple has ever produced.

Additionally, the iPhone 17 Air is also called a slightly smaller 6.6-inch display than the 6.7-inch screen of the plus, which makes it a little more portable but without compromising the performance.

In addition to the iPhone 17 Ultra and iPhone 17 Air, the other two models of the series are expected to join the standard iPhone 17 and iPhone 17 Pro, which maintains core offerings for middle-ranges and high-end consumers.

Now, while the leaks around the potential rebranding are certainly complicated, you should take them with a pinch of salt, as nothing is confirmed by the apple, and things will be clear with only the official launch. However, these speculation generates some discussion for the upcoming lineup, and if the changes do physically, the iPhone 17 series will definitely mark one of the biggest changes introduced in recent years. But whether it proves to be true or not, only the Fall 2025 launch event of the 2025 launch event from Apple will appear.