Valentine’s Day Why makes some Indians ‘Cringe’
A recent survey shows that the couples are choosing the option to continue the day like any other, some of them claim that they do not believe in the concept of Valentine’s Day.
In short
- Valentine’s Day is becoming one of the most hated events ever
- The study shows that many Indian couples are deciding not to celebrate the day.
- Experts and couples believe that the day has been an over-commercial
What are your plans for Valentine’s Day?
Are you going on a date with your partner, or will it be a comfortable surprise at home? If you are single, then it is probably a singles day event for you?
But, if you are reading it, there is a lot of possibility that you do not have a VD plan.
Now, if you fall into this category – where you don’t want to convince what people call the festival of love and consider it “Cringe” – let us tell you, you are not alone. Valentine’s Day is on its way to become one of the most hated events worldwide, and India is no exception.
Ruchi Sharma*, 25– “Ruchi Sharma*, one 25- Professional who works for years from Delhi NCR.
Ruchi shares the same belief. He feels that the day has become very commercial to be meaningful.

A 31-year-old NIVEDITA, recently echoed a uniform feeling in a survey, “It may come as a pessimistic, but I am just a realistic. I don’t think this VD match work outside Will work outside and desperate very quickly.
‘Excessive effort for a day’
Now, we are not saying that people are not celebrating the day. But a section in India – even – is contrary to the idea of wearing clothes in red or spending extraordinary.
A recent study by an online dating app Quack Quack found that 23 percent of the 23 percent datars above 26 see it as another reminder of their relationship conditions – or its deficiency.
The study also found that many couples prefer to behave it as any other day, with 9 percent they say that they do not believe in celebrating Valentine’s Day in a grand way and rather continuously throughout the year. , We will focus on making permanent efforts.
There is a clear difference in the study about how General Z and Millennials day is seen. Among 22,000 respondents, 2,560 datars between 20 and 25 expressed their dislikes for commercialization of the occasion, arguing that “the same gifts are being equal with great love” has put unnecessary pressure on people.

A 22 -year -old Civil Service Aspirant, Naren, said, “Let’s change the name of ‘Pressure Cooker Day’, because we are cooked if we plan a bad date and equally correctly plan Is cooked. “
On the other hand, Millennials have mixed feelings about the day. 13 percent of female datars allegedly embrace a sense of love, while 2 in 5 men claim that they are ‘on’, the weight of everything feels the weight of heart shape and constantly increasing expectations.
For some, this is just a western concept
To understand why some people find Valentine’s Day Cring-qualified, we need to recognize that some people believe that the day’s origin is not part of Indian culture and is a foreign concept.
There are various principles about how the day came into existence, but the most popular revolves around a priest named Valentine, which lived during the reign of Emperor Claudius II in the third century. Claudius banned marriage for young men, assuming that single soldiers fought better than married people. Valentine rejected this order and secretly held weddings – not so, isn’t it?
When the emperor came to know, he arrested Valentine and sentenced him to death. While in jail, Valentine fell in love with the jailer’s daughter and sent a letter signed from your Valentine, a phrase still used today. He was killed on 14 February, which later became a day of remembrance in his honor.
By 2025, fast-forward, and St. Valentine could never imagine that their execution day would turn into a large-scale earning event for brands.
Now, come back and choose some single and pairs to celebrate the day – there are some reasons. For some, it seems very western to accept the concept. For others, it is not only about commercialization, but about over-commercialization, which has distanced many people from the day.
Today, brands jump on Valentine’s Day fever, offer a discount “in a sense of love”, “pressurize the ahead to celebrate and feel something.

Psychologist, Shreya Kaul, shares his views on the heavy nature of Valentine’s Day.
“On 14 February, suddenly everything becomes red, pink, purple and warm. I think it’s a little more now. It was fine when it was limited to restaurants and gifts – yet was acceptable – but now it is so flew so much that it is almost ridiculous. Everything just gets drenched in pink and red, and suddenly, even brands such as blinkit are giving Valentine cards. This is a lot after a certain point. When it is on your face, it becomes heavy. And then, the moment of 14 February is over! Love disappears. Everything has gone, as it never existed, ”she says.
Riya Shah*, a 21 -year -old student of Kolkata, also finds the festival unnecessary.
“It is dumb to celebrate because it has no real meaning. For example, some boys decided that this is going to be the day of lovers, and everyone chased? “Riya tells Today India That she will celebrate her anniversary instead of spending exceptionally on Valentine’s Day.
A counseling psychologist, Absi Sam says that Valentine’s Day (especially the week to the week) is associated with things like rose, teddy bear and promises. Even though there are non-physical aspects, meditation is still on how to commercialize love.
“As Indians, our culture is quite modest, and the open expression of love is not as common. So, some people see it as just a marketing gimmick. Many people feel that businesses are just trying to get more money from our pockets, which is why the whole week has been dedicated to spending, ”she says.
At the same time, she admits that others believe that love can be expressed without spending excessively. For them, it is a better option to call the day ‘Cringe’ and choose a celebration.
Social media also plays a role here
Sherrya says that social media has made things worse to make this constant pressure more. She says that people feel that they have to grow up, such as some unspecified rules that Valentine’s Day should be extraordinary.
“It is almost the same as it is a thing between two people instead of a simple, meaningful experience. Instead of just enjoying the day, it is a forced, token -to -to -toolor performance, ”Shirya says.
Over-the-top gifts and gorgeous gestures that couples shares on social media, promote brands as well as their campaigns aggressively, only enhance the spirit of spectacle. It has reached a point where even in relationships find the whole thing, well, to take too much.
For joints (especially men), it creates pressure to act in a certain way and make something wide, even if they do not need or want. The huge presence of advertisements and campaigns makes it super ciring. Some people enjoy the over-the-top sweetness of their partners, but they do not behave like this in general. The acting outside someone’s normal behavior adds to the ciring factor. ,
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Experience is not better for those who are single. The tireless romanticization of love may feel strong.
“Campaign to Valentine’s Day lasts for one or two weeks, making it feel like an unavoidable spectacle. Detailed aspects of Kissing Day, proposal day, chocolate day, and Teddy Day make it unnecessarily dramatic, ”she says.
Sherrya says that at its core, more about ciring is about – when things go so far that they feel that they feel protesters and separate from real emotion. And let’s not forget the dramatic construction – because apparently, one day is not enough to celebrate love.
“Cring is so extra that it asks you, ‘Why are you doing this?” It is an intense feeling of embarrassment or strangeness that your body reacts to it. Over-the-top gestures feel unnecessary and exaggerated, which leads to a normal life, well, normal, ”is the conclusion of Sherya.
Do you think is Valentine’s Day overheep? Tell us in the comments!
(*Names changed as per request)

