Google is making a big splash by showcasing its Pixel smartphones to the world at the 2025 Australian Open. As the official smartphone of the tournament, the company is putting its best Android devices front and center for tennis fans around the world.

The Australian Open is the latest addition to Google’s growing series of sports partnerships. The Pixel is already the official smartphone of the NBA, NWSL and Germany’s Frauen-Bundesliga. It has also been linked with UEFA’s European Championships and Premier League powerhouses such as Liverpool and Arsenal. Now, by partnering with one of tennis’s biggest events, Google is continuing to bring the Pixel brand to a wider audience.

But this isn’t just another marketing campaign with a logo on some banners. Google is using the Australian Open to highlight the features that make its Pixel smartphones different. Key tools like Gemini, Circle to Search, Magic Eraser and Magic Editor are being showcased as part of this partnership. These features are designed to make life easier, whether it’s editing photos with AI or finding information quickly.

To bring these features to life, Google has created an interactive Pixel Studio in Rod Laver Arena, home of the Australian Open. This hub gives fans a hands-on experience of the Pixel 9 Pro’s advanced tools. At Pixel Studio, expert coaches are available to help visitors learn how to capture the perfect action shot or use the phone’s AI-powered editing tools to improve their photos. This is a chance for people to see what the Pixel can do in a real-world setting.

The Australian Open runs from January 12 to January 26, ending with the men’s singles final. During this time, Google is also offering some big deals on its Pixel phones. Starting January 12, fans can expect discounts and better trade-in deals on the Pixel 9 Pro and the larger Pixel 9 Pro XL through the Google Store, depending on whether the Google Store operates in your country. – You have to check this to confirm. Although the exact details of these offers have not been revealed yet, more details are expected to come soon.

This partnership gives Google a bigger platform to show off the Pixel’s top-tier camera and AI features. With millions of people attending the Australian Open, Google is betting that a combination of on-site experiences and special deals will help boost the Pixel’s popularity.