Popular dairy brand Amul is known for its wide range of products. With the festival of Diwali approaching, the demand for ghee is increasing and many families are putting their trust in dairy brands. Meanwhile, Amul is in the news due to the sudden increase in the supply of fake Amul Ghee being sold in the market. The company has issued a warning to consumers via social media, claiming that some unethical agents are distributing adulterated ghee in one liter refill packs, which Amul has not produced in more than three years. .
Amul issued a public advisory on X (formerly Twitter) urging customers to be aware of fake Amul Ghee packaging. As per the advisory, Amul revealed that they have switched to “duplication proof” carton packs for ghee to prevent adulteration. “This is for your information that counterfeit and counterfeit Amul Ghee is being packed and distributed in the market by some unscrupulous agents,” the guidelines said. A picture of fake “ghee in a 1-litre refill pack” was also added to the post to give viewers a better idea of the fake product.
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The advisory said, “Amul has stopped manufacturing its 1 liter refill ghee packs for more than three years and has switched to duplication proof carton packs. The new Amul Ghee Pack duplication proof carton helps prevent any kind of adulteration and is packed using highly sophisticated aseptic filling machines in our state-of-the-art ISO certified diary. Amul Ghee is also available in tin, pouch and jar packaging formats.
Issued by Amul in public interest pic.twitter.com/1dsJw4aTcW
– Amul.Coop (@Amul_Coop) 22 October 2024
Here are some reactions to the post.
“Is there any official website of Amul from where the products can be purchased directly?” asked one concerned user.
As a consumer we can buy products like ghee etc. directly from Amul. Is there any official website of Amul from where the products can be purchased directly?
– VG (@37_vg59874) 26 October 2024
“I always buy Amul ghee in jars,” revealed another.
I always buy Amul Ghee in jars.????
– Pallavi (Ruby) Barua ??????? (Modi’s family) (@25rubybaruah) 22 October 2024
A grateful person wrote, “Oh my God! Thank you. Used a fake pack thinking that the design of the carton had changed.
Oh God! Thank you. The design of the carton has changed, thinking that a counterfeit pack has been used.
– IAnitaIA&As (@anitashahakella) 22 October 2024
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An upset consumer said, “Amul should have withdrawn the remaining packages from the market and sold them in a completely different look. How do they expect the public to scrutinize everything?”
Amul should have withdrawn the remaining packages from the market and sold them in a completely different look. How do they expect the public to scrutinize everything – we trust the brand and buy it, without the slightest realization that it could be fake
– M Sharma (@monshaa) 26 October 2024
Some persons gave names of some online delivery apps where fake Amul Ghee was being sold.
