Beyonce is all set to launch her new brand and this time, it will be a whiskey label.
Beyoncé is truly an all-rounder; be it singing, songwriting or business. Apart from her haircare brand, which she launched this year, Beyoncé is set to start a new business by launching her own whiskey brand called SIR DAVIS. On Monday, fans spotted a mysterious press folder titled SIR DAVIS on Beyoncé’s media site, which showed a bottle of black liquor with a horse symbol on the front. Internet sleuths found SIR DAVIS to be a finished blend of whiskey and rye whiskey, which is bottled in Texas. A photo shared by Beyoncé’s fan account on X (formerly Twitter) showed a bottle of SIR DAVIS at a tasting. After a successful career in the entertainment sector, this new venture marks her further expansion into the business world
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1. Parkwood Entertainment
Founded by Beyoncé in 2010, Parkwood Entertainment is a management, entertainment, production company, and record label. It began as a production unit in 2008, but later worked behind the release of Beyoncé’s self-titled visual album and her album Lemon water,
2. Ivy Park
In 2016, Beyoncé launched an athletic clothing line called Ivy Park. In 2019, Ivy Park collaborated with Adidas to produce several products including apparel and footwear. The two mutually agreed to end the partnership in 2023.
View this post on InstagramA post shared by IVY PARK (@weareivypark)
3. Sea Noir
In October 2023, Beyoncé launched her new perfume range called Cé Noir, inspired by her Renaissance tour. The fragrance, created and designed by Beyoncé, contains notes of clementine, golden honey, rose, absolute jasmine, and golden amber.
View this post on InstagramA post shared by Beyoncé (@beyonce) on
4. Sacred
Earlier this year, Beyoncé launched her hair care range Sacred, inspired by global hair rituals. The range includes hair care essentials, from cleansing shampoo to nourishing hair oil. The hair care range also received very positive reviews from beauty critics.
View this post on InstagramA post shared by Beyoncé (@beyonce) on
Well, we are looking forward to Beyoncé's new label and hope it will be as successful as her other ventures.
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