Apple CEO Tim Cook recently said that the company may raise the prices of some of its products due to the current memory shortage, which has caused memory prices to rise. Although Apple has not revealed how much its products will cost, a new report wall street journal and research firms TechInsights Estimated price of the upcoming iPhone 18 Pro.
according to TechInsightsAccording to estimates, last year the iPhone 17 Pro with 12GB of DRAM cost Apple $39. The base model of the upcoming iPhone 18 Pro is expected to have the same amount of RAM, 256GB of storage, which could cost Apple $145. 256GB of storage, which previously cost Apple $13, can now cost around $51.
The base model of the iPhone 17 Pro reportedly cost Apple about $582 to manufacture, but the iPhone 18 Pro is estimated to cost $726.
apple iphone 17 pro
TechInsights‘Research shows Apple enjoyed a 47% profit margin on the base iPhone 17 Pro with 256GB of storage, which cost $1,099 in the US. If Apple maintains the same profit margin on the iPhone 18 Pro, it will have to charge $1,371 for the smartphone. However, after standard pricing adjustments, the base iPhone 18 Pro could cost $1,299, yielding a 44% gross profit.
apple iphone 17 pro
| 256GB 12GB RAM | ₹134,900 |
$900.00 |
| 512GB 12GB RAM | ₹154,900 |
$1,103.73 |
| Show all prices | ||
However, that’s not all. Rumors claim that the iPhone 18 Pro will use a new camera system with a variable-aperture lens, which could cost Apple at least 50% more than the current system. Thus, the base iPhone 18 Pro could cost around $1,399.
apple iphone 17 pro max
| 256GB 12GB RAM | ₹ 149,900 |
$957.17 |
| 512GB 12GB RAM | ₹ 169,900 |
$1,159.45 |
| Show all prices | ||
Needless to say, this also means that the iPhone 18 Pro Max will cost more than the iPhone 17 Pro Max, which has a starting price of $1,199.