Durex Pakistan comes under fire online after an Instagram post inspired by a horror film Passion Fans were critical, with many accusing Brand of trivializing the film’s themes of consent and unhealthy obsession.

The post shared on Durex Pakistan’s official Instagram account shows a Durex condom placed next to the film’s fictional One Wish Willow, with Nikki (played by Inde Navarrete) standing at her doorstep. It had the tagline, “Make her obsessed with you,” while the caption read, “Send this to your freaky Nikki!”

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The campaign was immediately criticized by audiences, many of whom argued that it ignored the context of the film and turned one of its most disturbing stories into a marketing gimmick.

“This makes me want to vomit so bad,” one user commented. Another wrote, “This is not a good reference.” A third called the post “literally disgusting,” while another said, “One Wish Willow near a condom is absolutely disgusting. Why are we promoting sex without consent? You’re horrible.”

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all about Passion – Review, Box Office Performance, Storyline

Most responses focus on one of PassionAudiences say it is the most controversial scene, exploring the loss of agency and the consequences of obsessive, unhealthy relationships. Critics argued that referencing those elements in the condom advertisement ignored the film’s broader message and the issue of consent.

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Directed by Kari Barker, Passion It has emerged as one of the biggest surprise box-office hits of the year, grossing over $250 million worldwide against a reported budget of $750,000. The horror film has earned praise for its exploration of toxic relationships, loneliness, male authority and loss of agency.

The story follows Bear (Michael Johnston), a lonely music store employee who is in love with his longtime childhood friend Nikki (Inde Navarrete). After making a wish using a mysterious object called the One Wish Willow, Bear’s wish for Nikki’s love comes true – but in an extremely disturbing way. What starts as a one-sided affection turns into an all-consuming obsession, which creates psychological scares in the film.

As Passion Continuing to generate buzz for its themes, Durex Pakistan’s post has become the subject of online criticism, with many fans arguing that the campaign failed to recognize the deeper context behind the film’s imagery.