Alia Bhatt announced the launch of children’s brand, Eternal Kids, under her production house, Eternal Sunshine, on her 33rd birthday on Sunday, March 15. In a social media post, the actor shared that the label currently has three projects lined up. Alia Bhatt shared that the upcoming projects will be inspired by the stories and characters created by her late grandfather Narendranath Razdan, who died in June 2023.

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Alia wrote in her post on Instagram that it aims to bring back the magic of those classic childhood stories that generations have grown up loving and remembering fondly.

In her post, she wrote, “Our production company, Eternal Sunshine, recently welcomed a new addition. Meet the Eternal Kids. We already have three exciting projects in the pipeline. There are C, G, and M (we’ll reveal their names soon). These are based on the stories and characters created by my grandfather. Shaheen and I grew up on these stories, and we’re excited to share them with you. We miss you. Yes, Grandpa. (sic)”

Take a look at the post here:

Alia and her sister Shaheen Bhatt are also developing another project titled Prime Video Original Film don’t be shy Under their banner Eternal Sunshine. The film has been written and directed by Sriti Mukherjee.

The story focuses on 20-year-old Shyamali ‘Sharmili’ Das, who believes she has her life perfectly planned, until an unexpected twist derails everything and sends her carefully arranged world into chaos. Additional details about the rest of the cast and the project have not been revealed yet.

As an actress, Alia is waiting for the release of her upcoming film. Alpha. The film is the seventh installment of the YRF spy universe and also stars Sharvari, Anil Kapoor and Bobby Deol in lead roles. It is scheduled to release in theaters on July 10.