Punjabi film Ishkaan De Lekhe is doing well at the box office. The Gurnam Bhullar-led romantic drama collected Rs. Around 7.50 crores in the first week. Out of this Rs. 4.25 crore (Rs 3.60 crore net) came from the Indian domestic market, while the other Rs. ₹3.25 crore (USD 350K) came from abroad.
The numbers may seem modest, and they are, but what makes them count is the trend with which they have emerged. The film had a slow start and on the first day it collected just Rs. Earned a little more than Rs. Rs 40 lakh in India. 75 lakhs worldwide. It did well over the weekend; It was on weekdays when it really showed up with stable grip. In India, the price was around Rs 100 on the last day of the week i.e. Thursday. 60 lakh, 50 percent more than its opening day.
The film is performing well outside Punjab, which is not usually seen with small Punjabi films. The trend is also better, with the seventh day being almost three times higher than the first day. Perhaps this style has helped. Most of the upcoming Punjabi films are comedies; It is different, which may give it some traction in Delhi-NCR and Haryana.
The work is still not completed. Although the cost of film is low, it still requires more effort to cover it. The good thing is that it is trending. Its Thursday base is quite good, and a general trend will probably suffice. The problem with this is that there are only five days left for the storm that is Dhurandhar: The Revenge to arrive. So it will have to continue to perform better than usual. If that happens, it would be the first success for the industry in some time, especially domestically, which has seen a really long drought.
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