Samsung Galaxy S26 series has broken pre-order records in South Korea. Samsung received 1.35 million pre-orders in the seven days between February 27 and March 5. For comparison, the Galaxy S25 trio reached 1.3 million pre-orders in 11 days last year. This could eventually be enough to dethrone the Galaxy Note 10’s feat from 2019.
It shouldn’t surprise anyone that the Galaxy S26 Ultra was the most popular model, accounting for 70% of pre-orders. OK, we admit it’s a little surprising – Ultra dominates, but no He excess. Last year, the S25 Ultra made up “only” 52% of all pre-orders.
Most Popular Galaxy S26 Ultra Colors: Black and White
We didn’t get details on how the Galaxy S26 and Galaxy S26+ split the remaining 30% between themselves. Last year things were relatively similar (26% of buyers went with the S25, 22% with the S25+), but this year both models struggled to attract attention despite greater overall interest in the S26 series.
Most Popular Galaxy S26+ Colors: Cobalt Purple and Black
The three S26 models are available in two Samsung.com exclusive colors in addition to the four base colors. However, buyers of the S26 Ultra were mostly inclined towards white and black. Meanwhile, S26+ buyers were a little more adventurous and chose mainly Cobalt Violet… and Black. This is probably why companies don’t release phones in fun colors – people just aren’t interested.
Anyway, check out our Galaxy S26 Ultra review for a detailed look at what’s new, what’s improved, and what’s not. We have the Galaxy S26 as well as the Galaxy S26+ for review, so expect a detailed report on those soon.
Samsung Galaxy S26 Ultra 5G
| 256GB 12GB RAM | ₹ 139,999 |
$1,299.00 |
| 512GB 12GB RAM | ₹ 139,999 |
$1,299.99 |
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Samsung Galaxy S26+ 5G
| 256GB 12GB RAM | ₹119,999 |
$1,095.28 |
| 512GB 12GB RAM | ₹119,999 |
$1,099.99 |
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Samsung Galaxy S26 5G
| 256GB 12GB RAM | ₹ 87,999 |
$893.68 |
| 512GB 12GB RAM | ₹ 87,999 |
$899.99 |
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