‘Assi’, directed by Anubhav Sinha, registered a decline on its second Sunday at Rs. 50 lakhs to tally. This decline was mainly due to cricket matches. If there was no competition, it would probably remain stagnant or register a slow rise, which anyway, would not help turn the situation in its favor as the damage has already been done. The film managed to collect Rs. In the second weekend it earned Rs 1.50 crore, which is about 63 percent less than its opening weekend.
Affiliated for its first week of Rs. 6.50 crores, Taapsee Pannu This starrer flopped at the box office and had low earnings. 8 crores in 10 days. Backed by Banaras Mediaworks and T-Series Films, Asi It received favorable reviews, but still failed to gain the traction it needed to survive at the box office.
Based on current trends, the film is looking to wrap its entire theatrical run at around Rs. The Rs 10 crore figure, which will be one-third of that of Anubhav Sinha and Taapsee Pannu’s previous film, slapDid it in 2020. He said, in the post-pandemic period, the business of such small/medium sized films has gone down severely. Audiences now prefer to watch movies with no expectations only on digital platforms, as they now have enough patience to wait for 8 weeks. To save the dying business of small/medium sized films, producers need to break this patience and extend the OTT window by about 6 months.
The daily box office collection of Assi is as follows:
| Day | net |
| Friday | Rupee. 1 crore |
| Saturday | Rupee. 1.60 crore |
| sunday | Rupee. 1.50 crores |
| monday | Rupee. 0.65 crore |
| Tuesday | Rupee. 0.75 crore |
| Wednesday | Rupee. 0.50 crore |
| Thursday | Rupee. 0.50 crore |
| second friday | Rupee. 0.40 crore |
| second saturday | Rupee. 0.60 crore |
| second sunday | Rupee. 0.50 crore (estimated) |
| Total | Rupee. 8 crores |
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Disclaimer: Box office figures are compiled from various sources and our research. Figures may be approximate, and Pinkvilla makes no claims about the authenticity of the data. However, they are adequate indicators of the box-office performance of the respective films.
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