India’s smartphone market was flat in 2025 and the number of units shipped grew by only 1% year-on-year (YoY). interesting thing competition The report said the country continues to move towards more premium models (defined as ₹30,000+) as the value of smartphones shipped increased by 8% during the year.
Premium phones accounted for 22% of the total number of units shipped. Broadly speaking, this is 1 in 5 phones.
This benefited brands like Apple that focused on expensive models. While its overall share was quite low, the iPhone 16 finished as the most-shipped individual model for the year 2025. Additionally, Apple captured 28% of the value, its highest share ever.
Vivo (except iQOO) was the top brand in terms of number of phones shipped – its share was 20%, up from 17% last year. The Y and T series remained the flagships for the company, but the X-series took the lead in 2025 with a massive growth of 185% year-on-year. The Vivo X200 FE received a call-out as one of the reasons behind the success of the X-series.
Samsung remained the #2 brand with the Galaxy S series reaching Samsung’s highest ever shipment share in the region. The Galaxy A, M and F series were still popular.
Samsung was the undisputed foldable king with 88% volume share and 28% volume growth. The refreshed designs of the Galaxy Z Fold7 and Z Flip7 proved popular with consumers. Motorola was the #2 foldable manufacturer.
Back to the overall smartphone market. In third place is Oppo (except OnePlus) with 13%, which is slightly more than last year’s 12%. The A and K series led the brand, rather than the more premium Renault and Find
Another important data shows that 47% of the smartphones shipped in India had a MediaTek chipset, while 29% had a Qualcomm chip.
of counterpoint The forecast for 2026 projects a small decline as the industry absorbs the impact of rising memory and component costs. The category of less than Rs 15,000 will suffer the most.
apple iphone 16
| 128gb 8gb ram | $456.94 |
€604.99 |
| 256GB 8GB RAM | $536.80 |
€649.99 |
| Show all prices | ||
Vivo X200 FE 5G
| 256GB 12GB RAM | €659.00 |
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Samsung Galaxy Z Fold7
| 512GB 12GB RAM | $1,769.99 |
€1,599.00 |
| 1 TB 16 GB RAM | ₹ 216,999 |
$2,069.99 |
| Show all prices | ||
