Mardaani 3 did well at the Indian box office on its first day and collected Rs. Approx Rs 3.75 crore nett. It is equal to Rs. In 2019, Mardaani 2 earned Rs 3.75 crore on the first day. Furthermore, the film has collected around 275K USD (Rs 2.50 crore) overseas on its first day. First day worldwide around Rs. 7 crores.
Adjusted for inflation, Mardaani 2 has an opening day collection of around Rs. Earning Rs 5.50 crore today. However, given that the theatrical market, especially for films from the region, is weaker than in 2019, even nominally matching it is a reasonable result. This can easily cost Rs. Could open till. Rs 1.50-2 crore in today’s market. This debut is a plus for Rani Mukherjee, who has completed 30 years in the industry and is still working as a lead. This would have been a difficult beginning for most young actresses; For context, Alia Bhatt starrer Jigra opened at Rs. 4.50 crores. There may be some franchise value in the works, but lately we’ve had franchise movies with far bigger value than the original movies.
Also, Mardaani 3 is not an opening day film, and what matters more is how it fares over the weekend as that determines the film’s potential hauls. Mardaani 2 had earned so many crores. Earned Rs.18 crores in its opening weekend and eventually grossed Rs. Overall earning of Rs 46 crores. From the early reception it seems like Mardaani 3 will aim to match that trajectory and ideally improve upon it.
The film performed best in the Mumbai circuit, followed by Mysore. The northern circuits, barring Delhi-NCR, have traditionally not performed well for the franchises, which was the case this time too. West Bengal could deliver strong figures, especially as it was a standout market for Mardaani 2 and is generally a strong region for Rani Mukerji’s films.
One thing that has been going wrong with films recently is that the costs have increased a lot. The price of a film which used to be X a few years ago has increased to 2X, some even 3X. Mardaani 3 has done well in this regard as the film has been made on a controlled budget. Although it costs twice as much as Mardaani 2, it is still quite manageable if the film gets the right response, as the non-theatrical collections are also quite good.
Also read: Border 2 box office collection: Sunny Deol, Varun Dhawan, Diljit Dosanjh and Ahan Shetty’s film continues on second Friday, targets Rs 50 crore in second weekend
