Flat discounts on newly launched iPhones are rare in India, especially within a few months of release. That’s what makes the latest price cut for the iPhone 17 Pro Max such an interesting deal. Vijay Sales has quietly launched a deal with no strings attached as part of its latest Apple Days sale, reducing the price of the flagship iPhone by over Rs 11,000, without asking buyers to exchange their old phone or fulfill any special conditions. here are the details.

iPhone 17 Pro Max price in India dropped by Rs 11,410

The base variant of iPhone 17 Pro Max is currently listed for Rs 1,38,490 on Vijay Sales’ online store. This decrease is especially seen in the price of dark blue color. At the time of launch, the same model started at Rs 1,49,900 in India, which means buyers are getting a direct price cut of Rs 11,410. This is a similar reduction on the listed price, something Apple products never see so early in their lifecycle.

The deal becomes even more attractive when bank offers are included. Vijay Sales is offering an additional Rs 5,000 off on ICICI Bank cards, while SBI and IDFC card users can get up to Rs 4,000 off. If you pay using ICICI card, the effective price of iPhone 17 Pro Max comes down to Rs 1,33,490. With the flat discount, the total benefit reaches Rs 16,410, which is one of the lowest prices ever seen for Apple’s top-end iPhone in India. However, this offer is time-limited and will expire on January 4, 2026, when the Apple Days sale ends.

iPhone 17 Pro Max: Advantages and disadvantages of buying it

With such a massive price cut on the table, the obvious question is whether the iPhone 17 Pro Max (Review) is worth buying at this price. On the hardware front, Apple has made several meaningful upgrades this year that go beyond incremental changes. One of the most notable improvements is the display. The 6.9-inch Super Retina XDR OLED panel is now much brighter, reaching 3,000 nits. While some Android phones still come in over the top, Apple’s new anti-glare coating makes a real difference in daily use, especially in strong sunlight where reflections are much less distracting.

Performance remains a strong point. The A19 Pro chip handles tough tasks like heavy gaming, video editing and extended recording sessions with ease. What has changed the experience this year is the addition of a vapor chamber cooling system. The phone still gets hot under sustained load, but heat distribution is better controlled, allowing the chip to maintain performance without noticeable throttling during long sessions.

Opinions differ on Apple’s decision to move from stainless steel to aluminum, but it did improve usability. The phone feels more balanced, the matte finish better resists fingerprints, and the updated Ceramic Shield 2 on the front improves durability and visibility. Although the device is still large, it feels less slippery than the older Pro Max models.

Camera performance is one of the biggest reasons to consider the 17 Pro Max. all three behind

The cameras now use 48MP sensors, resulting in sharper images and more consistent output across all lenses. The telephoto camera has seen a major upgrade with a 48MP sensor offering 4x optical zoom, replacing the old 12MP 5x setup. The front camera has also been improved, now shoots 18MP photos and supports new shooting modes for vloggers and creators. Video recording remains a clear strength, with Apple offering some of the most stable and natural-looking footage in the smartphone sector.

Battery life has also improved slightly due to the slight capacity increase and better efficiency from the new chip. Real-world usage shows long screen times in gaming, browsing, and video playback. Fast charging support is finally here, with Apple claiming 50 percent charge in about 20 minutes using a 40W adapter, as well as improved Qi2 wireless charging speeds.

That said, there are still compromises. Apple doesn’t bundle a charger in the box, so users upgrading from an older model may need to purchase a compatible fast charger separately. The phone is also heavy and big, weighing around 233 grams, which may not be to everyone’s liking. For users who want the same performance in a more manageable form factor, the iPhone 17 Pro remains a more comfortable option.

However, at its current discounted price, the iPhone 17 Pro Max becomes much more attractive. For buyers who were already considering Apple’s top-tier iPhone, this limited-time deal makes it one of the better opportunities to purchase the Pro Max experience in India.