There is a new competition for WhatsApp in India. Or at least it looks like this now. This is the competitive Aratai app, which is created by Zoho. While the app first made its way in the app stores in 2021, it was only recently that it saw a large -scale spike in popularity, thanks to the support of its status as the Government of India, Social Media, and Made in India app. In fact, with its 100X increase in user sign-up and traffic on Google Play Store and Apple App Store, it appears that it can challenge the Messaging App WhatsApp of the meta.

While both apps provide platforms to connect with friends and professionals, there are some differences, especially in feature set and privacy offerings. Let’s take a quick look at both apps, what they offer, and how Aratai is separating himself from WhatsApp and other popular messaging platforms in the market.

How is Aratai apart from WhatsApp in terms of facilities?

Both Aratai and WhatsApp cover the standard set of core messaging features, including the exchange of text messages, sharing media files, sending voice notes and facilities for voice and video calls. However, Aratai has comprehensive its scope of communication with some remarkable additions:

Multi-device access: Arattai provides access to a wide range of equipment, including Android TVS, which does not currently support WhatsApp. Users can simultaneously use their Arattai account on five devices.

Channels and Stories: Arattai offers stories and broadcasting-style channels, merger of messaging with social media elements, similar to WhatsApp status and channels.

Pocket feature: Arattai contains a pocket feature-a dedicated self-chat space where users can store photos, videos, notes, reminders and other files for individual outfits. It also has a dedicated “Meetings” tab for video meeting scheduling, a feature in WhatsApp is currently decreased. However, WhatsApp offers you a ‘chat window’, where users can chat with them and save the media.

access: Arattai is also designed to work smoothly on a light and low-memory smartphone and older 2G/3G networks. It is more accessible to rural users and people with budget devices. WhatsApp, comparatively, consumes more data and system resources.

Is Aratai Messenger free to use?

Aratai is free to use perfectly. Zoho has created it as a freeware, cross-platform application, which he promises to keep advertising. The company also assures users that the app will not use personal data for target advertising, unlike the strategy of integrating advertisements in its ecosystem.

Does Arattai Support Group chat like WhatsApp?

Yes, Aratai Group supports chat as well as one-to-one chat. User can create groups on platforms, the maximum number of participants are typically capted to about 1,000 members – which is less than the limit of 1,024 members of WhatsApp.

How safe is Aratai compared to WhatsApp?

Security comparison between Aratai and WhatsApp on the implementation of End-to-end encryption (E2E) rests:

Whatsapp: The user provides comprehensive protection for the user privacy, in all forms of communication, including chats, calls and shared files.

Arattai: Currently only the full E2EE applies to the voice and video calls. Text message encryption has not yet been fully implemented, although Zoho has confirmed the plan to expand this security in the upcoming updates.

However, Artai emphasizes its safety and privacy trend for not using user data for targeted advertising or selling third parties. Additionally, Zoho founder Sridhar Wambu has highlighted that this app is created in India, with all its data centers located across the country, which give importance to local data management.

Can Arattai be used on both Android and iOS devices?

Yes. The Arattai app is available for both Android and iOS equipment. It can be downloaded for free from Google Play Store and Apple App Store. In addition, Aratai provides multi-device support including desktop systems (Windows, McOS, Linux) and even Android TV, allowing users to sink their account to five devices.